Wrong! Just because more companies make the same kind of phone, it doesn't mean they're essentially different. It's just different models, same OS and likewise Apple has different models, same OS, it doesn't have just one phone that you buy over and over. Every year, it's an incremental upgrade and so it is for your typical Samsung. Can you argue Samsung, Xiaomi, whatever are any different? Instead, you may ask yourself why every Android phone out there tries to copy Apple? Bashing on iPhone users is getting old and dumb. Iphones are the fastest phones by far and have always led the industry. Pricewise, the gap has also closed for top models. I, personally, own both worlds and I appreciate each for their particularities.