Arby's announces the first of its line of 'Megetables:' The 'Marrot'

[Cal Jeffrey]

WTF?! It looks like a carrot; it tastes like a carrot; but it's not a carrot. In a move that is almost assured to have vegans calling for a boycott of the chain, Arby's has invented a vegetable made of meat.

Fast food restaurants, such as Burger King, have been introducing meatless meat substitutes made from vegetables to their menus. In a somewhat tongue-in-cheek response, “we have the meats” Arby’s has unveiled the first vegetable-less vegetable made from meat.

Broadly termed “Megetables,” its first foray is a carrot made from turkey it calls a “Marrot.” Invented by Arby’s Vice President of Culinary Innovation, the Marrot takes a turkey breast and transforms it into something that looks, and reportedly tastes like carrots. It contains 30 grams of protein, plus all the nutrients found in a carrot including 70 percent of the recommended daily allowance of Vitamin A.

The process, which Arby’s demonstrates in the video above, involves cutting and shaping the turkey breast into several carrot shapes. The meat is wrapped in cheesecloth and plastic wrap then pre-cooked using sous-vide. The turkey-carrots are rolled in powdered carrot juice and then roasted for one hour.

“Plant-based meats are the latest incarnation of making vegetables look like what Americans really want, which is great, tasty meat,” said Arby’s Chief Marketing Officer Jim Taylor in a press release from parent company Inspire Brands. “Universally, people know we’re supposed to eat vegetables every day. But 90 percent of American’s don’t eat the recommended amount. So we said if others can make meat out of vegetables, why can’t we make vegetables out of meat?”

If you would like to try a delicious Marrot, you’ll either have to attempt to replicate it yourself or wait. Arby’s says that the product is currently in early development and is not for purchase. It also plans to create other meat-based vegetable substitutes, but I’m still not convinced that it isn't just an elaborate publicity stunt. Of course, that is what I thought of the Impossible Whopper at first too.

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https://www.techspot.com/news/80705-arby-announces-first-line-megetables-marrot.html

 

[GeforcerFX]

Don't really see the point other than to prove it's possible, ohh and to piss of veagans. Impossible burgers actually have some economic backing (easier to grow plants than to raise cattle) and support a lifestyle choice that burger joints haven't been able to serve well since inception.

 

[MonsterZero]

Don't really see the point other than to prove it's possible, ohh and to piss of veagans. Impossible burgers actually have some economic backing (easier to grow plants than to raise cattle) and support a lifestyle choice that burger joints haven't been able to serve well since inception.

1) To piss off Vegans, I guess we'll have a new Meat vegetable subculture called Megans (meat eating vegans)
2) It's not as simple as a lifestyle choice, your choice has zero effect on either the farming or agricultural industry.
3) Not all land is suitable to grow crops. In large swaths of plains and other arid areas it takes more water and moisture to grow crops that it does cattle. You can't just swap plants for cows, it's simply not that easy. Here's a link for you - http://www.beefresearch.ca/blog/cattle-feed-water-use/

 

[Lew Zealand]

1) To piss off Vegans, I guess we'll have a new Meat vegetable subculture called Megans

"Shut up Meg."

\FamilyGuy

 

[VitalyT]

I fully understand them. I too would do anything to piss off vegans.

 

[GeforcerFX]

1) To piss off Vegans, I guess we'll have a new Meat vegetable subculture called Megans (meat eating vegans)
2) It's not as simple as a lifestyle choice, your choice has zero effect on either the farming or agricultural industry.
3) Not all land is suitable to grow crops. In large swaths of plains and other arid areas it takes more water and moisture to grow crops that it does cattle. You can't just swap plants for cows, it's simply not that easy. Here's a link for you - http://www.beefresearch.ca/blog/cattle-feed-water-use/

well for #3 one of the solutions is urban indoor farming, taking large warehouses and doing stacked farming, uses way less water, power would be the only concern but the top of the buildings can be solar farmed to help alleviate the stress on the grid. Allows a city to supply some of it's food with less transit needed.

 

[Squid Surprise]

You don't win friends with salad...

 

[m4a4]

 

[JordLevy]

Don't really see the point other than to prove it's possible, ohh and to piss of veagans. Impossible burgers actually have some economic backing (easier to grow plants than to raise cattle) and support a lifestyle choice that burger joints haven't been able to serve well since inception.

1) To piss off Vegans, I guess we'll have a new Meat vegetable subculture called Megans (meat eating vegans)
2) It's not as simple as a lifestyle choice, your choice has zero effect on either the farming or agricultural industry.
3) Not all land is suitable to grow crops. In large swaths of plains and other arid areas it takes more water and moisture to grow crops that it does cattle. You can't just swap plants for cows, it's simply not that easy. Here's a link for you - http://www.beefresearch.ca/blog/cattle-feed-water-use/

I tend to disagree with your 3rd point, that's only a single piece of evidence. Meat production is only an ~18% efficient use of all the feed and water that is given to cattle. That needs to be taken into account as well.

 

[loki1944]

Awesome.

 

[loki1944]

Don't really see the point other than to prove it's possible, ohh and to piss of veagans. Impossible burgers actually have some economic backing (easier to grow plants than to raise cattle) and support a lifestyle choice that burger joints haven't been able to serve well since inception.

Not sure how you think growing crops (nobody in farming calls them plants) is "easier". Having done both, I don't see one as easier than the other. They each have their own challenges.

 

[Uncle Al]

LOL ..... something for everyone!

 

[TheBigT42]

"almost assured to have vegans calling for a boycott of the chain"

I don't think any thing at Arby's is vegan...so what would vegans boycotting Arby's do?

 

[m4a4]

I don't think any thing at Arby's is vegan...so what would vegans boycotting Arby's do?

Make them feel special about themselves.

 

[Evernessince]

"The turkey-carrots are rolled in powdered carrot juice and then roasted for one hour."

This right here disqualifies it. The impossible burger and other veggie burgers do not use meat or meat byproducts in their food.

They didn't make the meat itself taste like carrots, they just used carrots. Lazy.

 

[Impudicus]

"The turkey-carrots are rolled in powdered carrot juice and then roasted for one hour."

This right here disqualifies it. The impossible burger and other veggie burgers do not use meat or meat byproducts in their food.

They didn't make the meat itself taste like carrots, they just used carrots. Lazy.

Now this is a good point. If they could have made it taste like carrots using turkey, squid and frogs then they would have done something impressive. Soaking flavorless turkey in carrots does not blow ones mind.

 

[Bp968]

1) To piss off Vegans, I guess we'll have a new Meat vegetable subculture called Megans (meat eating vegans)
2) It's not as simple as a lifestyle choice, your choice has zero effect on either the farming or agricultural industry.
3) Not all land is suitable to grow crops. In large swaths of plains and other arid areas it takes more water and moisture to grow crops that it does cattle. You can't just swap plants for cows, it's simply not that easy. Here's a link for you - http://www.beefresearch.ca/blog/cattle-feed-water-use/

well for #3 one of the solutions is urban indoor farming, taking large warehouses and doing stacked farming, uses way less water, power would be the only concern but the top of the buildings can be solar farmed to help alleviate the stress on the grid. Allows a city to supply some of it's food with less transit needed.

Which happily ignores the massive materials costs involved. You need thousands of square feet of solar panels and significant amounts of concrete for the building. And transporting all the soil and, and and... etc.