BlackBerry CEO calls out the iPhone's dated interface

By Shawn Knight · 28 replies
Mar 18, 2013
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  1. In a case of what many might consider the pot calling the kettle black, BlackBerry CEO Thorsten Heins called out Apple’s iPhone during a recent interview for being outdated. Speaking with the Australian Financial Review, Heins made it clear that...

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  2. j05hh

    j05hh TS Booster Posts: 156   +34

    Why someone would want to buy a BB is beyond me. Its like downgrading from windows 7 to vista...WHY?
    Can BB's now connect to an exchange server without the need of BES?
  3. Tygerstrike

    Tygerstrike TS Enthusiast Posts: 827   +93

    Much like any cellular device, its success will not be based on actual useage, but on how good of a media blitz RIM puts into it. Im sure everyone remembers a few years ago roughly 2010 when the EVO line was the newest hotest toy. Apple has used media to make themselves giants. All it would take is the same level of media investment and the BB10 will skyrocket.
  4. nuttyrat

    nuttyrat TS Rookie

    so you've obviously not used BB10 before then, that's ok though I forgive you for that. All BB's in the last 6 or 7 years have been able to connect to Exchange in one form or another without having to use BES. Blackberry 10 uses Exchange ActiveSync as its primary email protocol.

    As to why someone would want to use BB over iPhone, Android, or Windows Mobile OS? The same reason why they would want to use any other device ... because the device/platform provides them the kind of service that they are looking for.
    m4a4 and killeriii like this.
  5. Cueto_99

    Cueto_99 TS Booster Posts: 248   +12

    I agree with this, iOS interface, althought is fast (on iphone 5) and easy to use, has become old and static. The biggest change I remember having, was the notification center, and that was like many years ago... Apple should revamp the iOS soon if they want to give the customer new and better features, if not, even the iphone 10 is gonna look the same as an iphone 4.
    dennis777 likes this.
  6. Critica1Hit

    Critica1Hit TS Rookie Posts: 27

    Well as long as the iHorde continues buying then they don't really need to bother. In Apple's eyes, the product works because it sells, and that's the end of the story. Why else do you think they are not even trying to innovate? Just make it a bit larger, increase the resolution and voila, your new iPhone :)

    BTW I own an iPad and love it (for the most part), so no I'm not a hater ;-)
  7. nuttyrat

    nuttyrat TS Rookie

    FWIW when I put my Z10 beside someone elses iPhone ... iOS does indeed look pretty dated!
  8. Jesse

    Jesse TS Evangelist Posts: 358   +42

    AFAICIAABOBS (as far as I'm concerned, it's all a bunch of bs). I'd like to see Blackberry stand on their own and make something great that is competitive and innovative, and prove it through customer satisfaction and reviews, not by having their CEO stand on stage and blast other products. In the meantime, let's abbreviate the beginning of all of our sentences so I have to decode them before reading :p

    JK just poking fun at the internet.
    nuttyrat likes this.
  9. "Heins made it clear that he believes Apple is falling behind other handset makers (BlackBerry included) with regards to innovation"

    ..I thought blackberry is the one most-falling-behind other handset makers?
  10. BoxCakeNinja

    BoxCakeNinja TS Rookie

    That's what marketing has come to apparently, trying to convince the masses that their product is better than the iPhone in some cases even making fun of the competitors customers. Even trying to fake long lines *opps* I've said to much. LMAO truly pathetic.
  11. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,890   +1,223

    From the story - "Now, the Canadian firm just needs to win the race ? a daunting task when you are already several laps behind the competition."

    That's not true at all. Companies don't follow in each other's footsteps, they leap-frog over one another. When MS came out with the xbox, it didn't matter they were 'a few laps behind the competition' in the console industry. Ask Sega if it mattered that MS was late to the game.
  12. Sphynx

    Sphynx TS Enthusiast Posts: 41

    "Dated" is an aesthetic argument. Steering wheels and keyboards are dated, but that's because they've reached a sweet spot in functionality.

    Dated becomes an issue in a UI if eye candy appeal is a major driving force for consumers. If the question is functionality, then you have to present the argument that the iOS interface is less functional now than it was five years ago for the device's intended audience and how it is currently being used.
    BoxCakeNinja likes this.
  13. Littleczr

    Littleczr TS Addict Posts: 439   +86

    The best feature of the Z10 is the keyboard.
  14. BoxCakeNinja

    BoxCakeNinja TS Rookie

    I agree fully, however, I am also of the opinion that while the current iOS UI is functional it has become a little long in the tooth and I think most iOS users would agree. The UI needs a face lift or at least some kind of aesthetic modification to breath some life into it. If not, they should start packing more features into iOS. I think that Samsung as realized that they cannot depend mainly on hardware specs to gain customers, and have set their sights on the average Joe by focusing now on software and creating a feature rich device.
  15. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    This is a nice upgrade for BB, but a bit too late in my opinion. I was reading reviews about the BB10 and people say its OS is bad.
  16. m4a4

    m4a4 TS Evangelist Posts: 953   +515

    Well, someone in an official position had to do it. When is the last time those icons got updated anyways?
  17. St1ckM4n

    St1ckM4n TS Evangelist Posts: 2,922   +630

    It's functionally dated too. Everything in iOS takes forever to do: menus are all hidden, navigation is clunky and all over the place, animations take forever.
  18. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    Well not really, but you have a point there, they could improve that.
  19. coppersloane

    coppersloane TS Enthusiast Posts: 108   +33

    Of course armchair blog-reviewers are saying BB10 is a bad OS. Anytime any company releases something that isn't Apple, a bunch of reviewers come out of the woodwork saying how awful it is. It's like Apple has a bunch of snipers hiding in the brush, just waiting to pop a cap in anything that could put a dent in it.

    BB10 is amazing.

    All RIM needs to compete (and this is the sad truth) is a media machine chugging along at ludicrous speed. Apple is 75% hype, and their users are conformists. Only a powerful media train can turn them away at this point, but RIM can't just dump all funding into marketing. They have to be smart about things at this stage. They're on life support.
    Kezhen Gao and St1ckM4n like this.
  20. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    True. I feel like they are a bit too later in the game though, that is what I mainly agree with. BB has to prove themselves by making large corporate deals. They may not succeed in the consumer sector, but in the corporate sector they rock. They gained 1 million orders for the BB10. But losing the US defense department to Apple must have been hard. They just need to advertise like Samsung (maybe not $400 million) to gain market share.
  21. coppersloane

    coppersloane TS Enthusiast Posts: 108   +33

    I didn't know US defense was using iPhones. That's kinda scary.
  22. Cristian Troy

    Cristian Troy TS Rookie

    Wow I think Thorsten Heins, before opened his big mouth, he need think and asking to himself why Apple is Apple and their stocks cost around USD $500 each one and why each ex-blackberry users choose a iPhone and not a "NEW" blackberry after 2007.

    this is a funny guy. another gag?
  23. I have a 4s and I say the OS is way long in the tooth. A sabre tooth. The iOS is nearly faultless in its stability and simplicity but, I find that a blessing and a curse. I find myself wishing for widgets all the time. I miss the ability to be able to get to the weather, alarm clock and power settings from the home screen. Doesn't get more simple than that. No, Im not willing to jailbreak my phone for it either. I have a Nexus 7 and it resolves all the complaints I had from my previous android phones. It is stable and smooth. I wonder if the Nexus phones are as stable? Anyway, your right, its time for an overhaul of iOS.
  24. HiDDeNMisT

    HiDDeNMisT TS Booster Posts: 231   +14

    iOS is horrible and almost all BB's are just as bad. Andriod is the way to go in opinion.
  25. Jad Chaar

    Jad Chaar Elite Techno Geek Posts: 6,515   +974

    I like Android, but I like the clean look of iOS, Android has too much going on.
    Yeah lol, it was recent (after BB10 announcement).

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