Community soundly rejects EA's defense of Battlefront 2's locked heroes (Updated)

Cal Jeffrey

Posts: 2,511   +570
Staff member

Update: It seems the downvoting of EA's statement, which has now grown to over 480,000, has gotten enough attention to warrant action.

John Wasilczyk, Executive Producer at DICE, just posted an announcement to the official Battlefront 2 website stating that they would be reducing the costs of purchasing heroes by 75 percent.

"Making games great comes from regular tuning. As one example, today we’re making a substantial change based on what we’ve seen during the Play First trial. There’s been a lot of discussion around the amount of in-game credits (and time) it takes to unlock some of our heroes, especially Luke Skywalker and Darth Vader. Unlocking a hero is a great accomplishment in the game, something we want players to have fun earning. We used data from the beta to help set those levels, but it’s clear that more changes were needed.

So, we’re reducing the amount of credits needed to unlock the top heroes by 75%. Luke Skywalker and Darth Vader will now be available for 15,000 credits; Emperor Palpatine, Chewbacca, and Leia Organa for 10,000 credits; and Iden at 5,000 credits. Based on what we’ve seen in the trial, this amount will make earning these heroes an achievement, but one that will be accessible for all players.

It's a big change, and it’s one we can make quickly. It will be live today, with an update that is getting loaded into the game."

This reduction brings the real money values down to about $20, $10 and $5, respectively.

Wasilczyk acknowledged the "feedback" from Reddit over the last 24 hours and promised to continue listening. He said that several team leads would be hosting a Reddit AMA starting on Wednesday.

"The team is fully committed to listening to our community, continually adjusting the game, and providing even more great Star Wars content over the upcoming months and years of live service updates. More to come."

Electronic Arts’ decision to implement loot boxes in Battlefront 2 has been controversial, and that's putting it lightly. In fact, after the beta was released, players discovered play-to-win elements were incorporated into the loot box system in the form of Star Cards. Even though EA has tweaked this aspect since the backlash, players on Reddit are still complaining about paywalled features of the game.

After several Redditors commented on the tremendous amount of time it takes to unlock Darth Vader (and other heroes), another user pointed out that the powerful character could be accessed earlier if you are willing to spend another $80 on the game. Of course, this stirred up the fires of controversy even further.

EA responded to the criticism with the following statement.

“The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.

As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we're looking at average per-player credit earn rates on a daily basis, and we'll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.

We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.

Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.”

Initial replies to the comment were fierce and it got to the point that mods eventually locked the thread due to “harassing and spamming.” However, this did not stop displeased users from voting on the statement. As of this writing, the comment has received over 390,000 downvotes. That number completely shatters the previous record for most downvoted comment held by 96Phoenix at -24,023.

Another Redditor has been tracking the loss in revenue for EA using the formula, “downvote total x $60 (cost of the game)” and as of his last update, has the total sitting at $20,724,900. Although, this is by no means accurate when you take into account that some users may be voting from multiple accounts and not all were planning on buying the game. It also doesn't consider microtransactions.

Still, EA’s plan to instill “a sense of pride and accomplishment” in players has been unequivocally rejected both in the comments before the locking of the thread and in the volume of downvotes it has received. It will be interesting to see how EA responds to it all.

Permalink to story.

 
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BSim500

Posts: 693   +1,447
"The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes."
Translation : "You should be proud of mindless grind. Without that, you'd only be having fun playing a different game. And the whole point of modern EA games is repetitive mindless boredom, not to actually have any fun, right?"...

"... we'll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay..."
Translation : "Comparing achievements is completely pointless for this game because the amount of effort required will constantly change. When player numbers drop we'll dumb it right down making those who put in hundreds of hours in of grind look stupid."

"We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets."
Translation : "We really don't care what you think anyway because we're too big to fail. This gets reinforced to us every time our captive vegetative state audience continues to pre-order. However, some guy in PR said we needed to 'say' something so this is our half-hearted attempt at damage control. By using key-words like 'passion' and 'compelling' we can sound all professional-like and talk around the issues without ever addressing them head on."
 
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Skjorn

Posts: 557   +408
Luckily Steam and GoG are filled with non-EA games for people to purchase.
EA doesn't want Valve taking %30. Luckily there are other platforms besides Steam. I like Steam very much but honestly been unimpressed by Valve lately.
 

Polycount

Posts: 2,513   +549
Staff member
Downvotes are completely meaningless and nothing will change as long as people keeping pre-ordering and buying EA games. The only votes EA cares about is the one you make with your wallet.
It's possible that little will come from it in the long run (As in, the general trend of lootboxes in single player titles) but in this case, as evidenced by the update at the top of this article, those downvotes have made a difference.
 

Theinsanegamer

Posts: 1,944   +2,333
Downvotes are completely meaningless and nothing will change as long as people keeping pre-ordering and buying EA games. The only votes EA cares about is the one you make with your wallet.
It's possible that little will come from it in the long run (As in, the general trend of lootboxes in single player titles) but in this case, as evidenced by the update at the top of this article, those downvotes have made a difference.
Lowering the prices doesnt really address the main issue, that this stuff is locked behind paywalls or insane grinding because EA just cant have enough money.

Kicking me in the nuts barefoot VS with a steel boot may be better, but I am still getting kicked in the nuts either way.
 

Polycount

Posts: 2,513   +549
Staff member
Lowering the prices doesnt really address the main issue, that this stuff is locked behind paywalls or insane grinding because EA just cant have enough money.

Kicking me in the nuts barefoot VS with a steel boot may be better, but I am still getting kicked in the nuts either way.
Aye, I agree. The term a few people are bandying about is "outdating the outrage," in other words, EA is *allegedly, according to random reddit users* attempting to filter out the previous critcisms by replacing news headlines with "EA making changes to Battlefront II" instead of "Fans outraged by Battlefront II pay-to-win systems."

It's pretty unfortunate. I respect the hell out of people who are putting up a fight here, but I've already voted with my wallet (Granted, in this case that's really just because the game doesn't appeal to me).
 

BlueDrake

Posts: 378   +113
Lowering the prices doesnt really address the main issue, that this stuff is locked behind paywalls or insane grinding because EA just cant have enough money.

Kicking me in the nuts barefoot VS with a steel boot may be better, but I am still getting kicked in the nuts either way.
Pretty much an accurate statement, they can also alter the rate of obtaining these "credits" with a flip of a switch. Suddenly start throwing into boxes means of obtaining the currency faster, you're basically reverting back to the same pay and you get things faster mentality.

They want to shove these "loot boxes" down everyone's throat, and with every company pushing them all at once they hope it'll get people to just accept it. Just as we all accepted season passes and other crap, which means nothing when it could mean skins and maybe a bit of game content. They don't have to be up front with what the pass contains. Just state it exists and a price, thus people will buy into it immediately.
 

Kevin82485

Posts: 175   +46
What they didn't announce with the 75% reduction is that you now only receive 5,000 credits for completing the campaign instead of the original 20,000 credits. Give with one hand, take with the over.
 

hahahanoobs

Posts: 2,986   +1,176
Downvotes are completely meaningless and nothing will change as long as people keeping pre-ordering and buying EA games. The only votes EA cares about is the one you make with your wallet.
It's possible that little will come from it in the long run (As in, the general trend of lootboxes in single player titles) but in this case, as evidenced by the update at the top of this article, those downvotes have made a difference.
Lowering the prices doesnt really address the main issue, that this stuff is locked behind paywalls or insane grinding because EA just cant have enough money.
If that were true, the DLC wouldn't be free...
EA has to make that lost revenue back somehow. This attempt was weak, but there has to be attempts.
 

Daithi

Posts: 92   +104
Downvotes are completely meaningless and nothing will change as long as people keeping pre-ordering and buying EA games. The only votes EA cares about is the one you make with your wallet.
It's possible that little will come from it in the long run (As in, the general trend of lootboxes in single player titles) but in this case, as evidenced by the update at the top of this article, those downvotes have made a difference.
Lowering the prices doesnt really address the main issue, that this stuff is locked behind paywalls or insane grinding because EA just cant have enough money.
If that were true, the DLC wouldn't be free...
EA has to make that lost revenue back somehow. This attempt was weak, but there has to be attempts.
It's more than likely it's "technically" free, they probably intend to make all the DLC content even more of a grind, like how overwatch trebles the price of event skins. It's either that, or they've done what they did with Bad Company 2 and all the free DLC is already in the game so they can unlock it later at an arbritary time. EA will never do anything purely out of the goodness of their hearts.
 

Buhaj47

Posts: 90   +122
EA is making a change... OK, but will it also involve XP points earned after each game? I wouldn't be surprised that people will earn less points after each game to keep grind alive.
 

Mister_K

Posts: 1,946   +627
Lowering the prices doesnt really address the main issue, that this stuff is locked behind paywalls or insane grinding because EA just cant have enough money.

Kicking me in the nuts barefoot VS with a steel boot may be better, but I am still getting kicked in the nuts either way.
Pretty much an accurate statement, they can also alter the rate of obtaining these "credits" with a flip of a switch. Suddenly start throwing into boxes means of obtaining the currency faster, you're basically reverting back to the same pay and you get things faster mentality.

They want to shove these "loot boxes" down everyone's throat, and with every company pushing them all at once they hope it'll get people to just accept it. Just as we all accepted season passes and other crap, which means nothing when it could mean skins and maybe a bit of game content. They don't have to be up front with what the pass contains. Just state it exists and a price, thus people will buy into it immediately.
Only company that does this right is Valve with CS:GO & Valve with Dota, maybe, just maybe id say Overwatch but mainly CS:GO.
 

Theinsanegamer

Posts: 1,944   +2,333
Downvotes are completely meaningless and nothing will change as long as people keeping pre-ordering and buying EA games. The only votes EA cares about is the one you make with your wallet.
It's possible that little will come from it in the long run (As in, the general trend of lootboxes in single player titles) but in this case, as evidenced by the update at the top of this article, those downvotes have made a difference.
Lowering the prices doesnt really address the main issue, that this stuff is locked behind paywalls or insane grinding because EA just cant have enough money.
If that were true, the DLC wouldn't be free...
EA has to make that lost revenue back somehow. This attempt was weak, but there has to be attempts.
EA has to make money, yes.

Doing it by making games a grind fest unless you invest hundreds of dollars for loot-boxes is a shady and disrespectful way of doing it. if it was just cosmetics, then W/E, but that isnt the case with battlefront 2.

Ignore, of course, that EA is going to have another bumper crop year. They are just too greedy to not make as much $$$ as possible. Screw long term customer loyalty and IP loyalty, right?
 

Forebode

Posts: 197   +44
Are most Gamers Blind? You don't think they showed the worse case scenario in the beta on purpose? People would then react negatively to it and they could show compromise dropping it down to their original goal. It's a common tactic when trying to get budgets increased for projects.

That said. Games should cost more than $60. Inflation, evolving technology, and time to create (shorter time requires more people). Some extra profit could come from hardcopy sales. It costs more to distribute a hardcopy than to allow someone to download the files. There's the added reason, that a gamer could then sell the hardcopy.

I'm sure greed is an aspect of the lootboxes and alike. If it's to help support upkeep costs (as a dlc should be priced to pay for itself), and patches.. What's the estimated cost of it? Maybe it would be better just to sell the game for more money, or at least offer an option to buy the $75-$100 non-microtransactions version.
 

9Nails

Posts: 1,215   +177
So, we’re reducing the amount of credits needed to unlock the top heroes by 75%.
Translation: We wanted to maximize profits but it seems like our greed outweighed our customers passion for Hero class unlockables. Backpedal and thank the community for their ongoing dollars, errr, support, I meant support.