"Creative workers", an euphemism for all workers. The propaganda I've been hearing for decades from all political parties, was that they want to CREATE more jobs, not to destroy jobs, at least in Europe. Many European and from over the pond corporations have received lots of help, legal facilities and look-the-other-way's from the State and from the Law, the kind a simple individual who wants to open a small bussiness doesn't get, precisely because they came with the promise of creating lots of jobs after opening their factories, supermarkets, office buildings and whatnot.
Now, after getting all that help to fill their pockets with lots of money, surprise mechanics Pikachu! They have the nerve to tell us that they no longer need human workers? And we have to what, just shut up, "just buy it" because "it just works"?