Company says it will replace creative workers with ChatGPT-like generative AI

[midian182]

What just happened? Fears that generative AIs could replace human jobs have become a reality at one of China's largest media and public relations companies. Bluefocus Intelligent Communications Group Co. is planning on replacing its external copywriters and graphic designers with generative AI models, and more of the country's industry giants could follow suit.

Bloomberg News reports that an internal staff memo seen by the publication revealed the plans to replace external staff with generative AI. "To embrace the new wave of AI-generated content, starting today we've decided to halt all spending on third-party copywriters and designers," reads the internal memo.

Bluefocus Intelligent Communications Group Co has reached out to Alibaba Group Holding Ltd. and Baidu Inc. to explore licensing its AI technology.

The news saw the company's shares jump 19% on Thursday, though they fell more than 6% this morning.

Any system that can automate a human worker's job is going to cause concerns, as has been the case for decades, but few technologies have caused as much worry as generative AI. According to research by bank Goldman Sachs, these systems could replace a quarter of work tasks in the US and Europe, the equivalent of 300 million jobs, and cause "significant disruption" across big economies.

Joseph Briggs and Devesh Kodnani, the authors of the Goldman Sachs paper, say nearly two-thirds of jobs in the US and Europe are exposed to some degree of AI automation. Globally, 18% of work could be automated by AI, with developed countries impacted more than emerging markets. About 7% of workers in jobs where generative AI could perform at least half their daily tasks are vulnerable to replacement.

One of the more positive aspects of the paper is its claim that around 63% of the US workforce will see 25% to 50% of their workload become automated and likely continue in their positions, with the work done by generative AIs giving them extra time to focus on more productive tasks.

But do everyday consumers want to be fed content created by artificial intelligence? Cornell University carried out a recent study that suggested most people don't like it if they believe they're reading text that was generated or partly generated by an AI.

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https://www.techspot.com/news/98314-company-replace-creative-workers-chatgpt-like-generative-ai.html

 

[Neatfeatguy]

Quick! Let's save money by outsourcing to what isn't really AI!

This AI crap can't think for itself, it only regurgitates what it finds online. Why do stupid people seem to think this is AI? Oh yeah, that's right....because stupid media and company big wigs know most humans out there are dumb and will believe what they tell them, especially if they keep repeating the same thing over and over again.

 

[Uncle Al]

At some point I think there will be a rebellion against all of those that choose to go this route, especially by professionals. Once these companies start feeling it in the pocketbook they will quickly reverse their decisions. No matter the benefits of AI, if it puts educated people out of work and their are no jobs to be found, there will be no money to be spent and the downfall begins ......

 

[Vanderlinde]

I have to say,

If I need to research something, lets say the "Top 10 things todo in New York for Couples" I can save up to 2 hours by simply entering the question in chatgpt rather then to have this checked out myself. Problem is; many people want things done "fast" these days and that's the bit of a issue.

I'd still and proberly always prefer a good hand written article over AI. Ai is just so, superficial. No emotion or whatsoever. AI will take quite some jobs, esp in regards of journalism, accountanting and writing. Likely more to come, knowing how easy it is to let it program for you "Make me a script in PHP that allows registration and the user data stored into a database in the form of Name, adress, Postal code, email, password" and it will poop out a fully working thing for you.

It simply takes alot of my work out of my hands.

 

[hahahanoobs]

Let's see what it can do.

 

[yRaz]

I find the "creative types" to be some of the most annoying so I don't exactly have much of a problem with this. They also don't contribute much to society aside from their opinion so bring it on. I look forward to watching their jobs be the ones that set precedent to how jobs are replaced with AI

 

[mcnabney]

I don't think they have thought the whole idea through.
AI generated content cannot be copyrighted or trademarked. That means all of the content they create can be used by anyone.

 

[kira setsu]

At some point I think there will be a rebellion against all of those that choose to go this route, especially by professionals. Once these companies start feeling it in the pocketbook they will quickly reverse their decisions. No matter the benefits of AI, if it puts educated people out of work and their are no jobs to be found, there will be no money to be spent and the downfall begins ......

"at some point".

thats the massive issue right there, these companies aren't dumb and they notice that so far at least..."we the people" have done nothing to go against them or really fight back, the fact a company just comes out and says flat out "were gonna replace with you" is all you need to know, they have no fear of retribution because it hasn't happened to any of the other wild and terrible ideas they crank out..."at some point" will be chiseled into humanity's tombstone, probably by a chiselbot turbo.

 

[Shear]

Of course. It's cheaper and it does the job faster and it does it all the time and it will only get better with time. It was always obvious this is going to happen. The reason all those big heads want it slowed down is that it will also impact them. Nobody is going to be buying iPhones and Teslas when the people who were in the wage group that could afford them lose their jobs to AI that doesn't need anything. Oh and it's pretty much all jobs that require thinking or creative work. All people will be used for is physical labour and even that will eventually go when robotics catch up. It's an incredibly difficult thing to work out right now to be fair.

 

[colinf]

Maybe throw Sabots at them

 

[kinetix]

Is a new Luddite rebellion coming?

 

[kinetix]

"at some point".

thats the massive issue right there, these companies aren't dumb and they notice that so far at least..."we the people" have done nothing to go against them or really fight back, the fact a company just comes out and says flat out "were gonna replace with you" is all you need to know, they have no fear of retribution because it hasn't happened to any of the other wild and terrible ideas they crank out..."at some point" will be chiseled into humanity's tombstone, probably by a chiselbot turbo.

Have you seen the reaction of many companies regarding the protests and boycotts for these pushing their woke agendas with force and at stupid levels?
what they have done is push harder
but yes, this is on a larger scale, because it can attack people's sources of income/livelihood.
Is a new Luddite rebellion coming?

 

[godrilla]

If ai can generate code it's a matter of time that someone asks previous code to be coded more efficiently 16 or 32 threads for 16 core/32 threads cpu

.

I don't think they have thought the whole idea through.
AI generated content cannot be copyrighted or trademarked. That means all of the content they create can be used by anyone.

True but then they can use ai as a scapegoat just blame everything on the ai no accountability and I believe we are going towards that direction. Ai is heading towards centralized control vs organic sometimes unpredictable ( of human intelligence which leads to more creativity in the long run) . Hey at least the usual groups are pushing for $21.25 minimum wage to facilitate unemployment.
We are steering into uncharted territory the smart ones will likely adapt. It's the survival of the wittiest out there!

 

[Geralt]

It's called progress. People will have to update their professions or suffer. We're in a turning point. Companies will go for productivity and less costs. Simple.
But socialists will try to "regulate" this new technology. They like to try to control what is beyond their control. I immediately know when someone is socialist here because they are all the time asking for regulations. So, yes, they will try to regulate but will fail. This new technology is just too much to them.

 

[godrilla]

It's called progress. People will have to update their professions or suffer. We're in a turning point. Companies will go for productivity and less costs. Simple.
But socialists will try to "regulate" this new technology. They like to try to control what is beyond their control. I immediately know when someone is socialist here because they are all the time asking for regulations. So, yes, they will try to regulate but will fail. This new technology is just too much to them.

Regulations are causing the workforce into a diversified of unskilled workers just to hit a quota. They will fall in line when the overlords start pushing for terms like ai phobia and botaphobia. They are conditioning the sheep to believe that bots have feelings too.

 

[CommonSense]

If ai can generate code it's a matter of time that someone asks previous code to be coded more efficiently 16 or 32 threads for 16 core/32 threads cpu

.

As a programmer who uses chatgpt regularly, we are many iterations away from this. 2+ years

 

[Geralt]

Quick! Let's save money by outsourcing to what isn't really AI!

This AI crap can't think for itself, it only regurgitates what it finds online. Why do stupid people seem to think this is AI? Oh yeah, that's right....because stupid media and company big wigs know most humans out there are dumb and will believe what they tell them, especially if they keep repeating the same thing over and over again.

I think that AI is much more complicated and smarter than simply being an intermediary regurgitating all that is already on the web. Things don't seem to be so simple. If some AI expert can support my viewpoint, thanks in advance.

 

[godrilla]

As a programmer who uses chatgpt regularly, we are many iterations away from this. 2+ years

It took Cryteck multiple iterations to upgrade Crysis and they still couldn't get passed a couple of threads of utilization. 2 years is better than the half a decade of 8 core stagnation we are experiencing now. Until now we are getting mostly proprietary ai enhancements in graphics, once the open standard approach kicks off I'm hoping that next-generation graphics becomes more efficient to run vs traditional brute force approach that Nvidia loves.

 

[Dimitrios]

Job interview

What are your qualifications?

" I'm a cybernetic organism. Living tissue over a metal endoskeleton."

 

[BuckarooBonzaii]

Again it starts with China. In the 60s, 70s it was imports from Japan, Taiwan, and Hong Kong and we called it junk. Then came China with cheaper alternatives. After everything settles with the West hating China let's see what happens with China's AI productivity and offerings.

 

[sorten]

I find the "creative types" to be some of the most annoying so I don't exactly have much of a problem with this. They also don't contribute much to society aside from their opinion so bring it on. I look forward to watching their jobs be the ones that set precedent to how jobs are replaced with AI

So, you don't surf the web, read books, watch movies, listen to music, etc?

 

[yRaz]

So, you don't surf the web, read books, watch movies, listen to music, etc?

I've never used the internet, no

 

[mbk34]

AI creeps up on you. I thought I was ahead of the game having put (fairly simple) AI into arcade games and produced genetic learning programs for chess engines. Then I'm having breakfast with my son who expresses little interest in IT, let alone AI, and he mentions he uses ChatGPT all the time to produce reports for the energy markets.

 

[cristianm]

Creative work can't be replaced by generative programs for now. But let's be serious, there are tons of articles that do not require creativity because they are rehashes of older things, sensationally repacked or not. There are summaries of games and so on that are written with very few formulations. So GPTs can write the junk with little to no loss to humanity. But writing a novel is more than generating some text that seems to flow.

 

[m3tavision]

So, you don't surf the web, read books, watch movies, listen to music, etc?

What he was saying is that "The Arts" are for leisure.. and who has time for any of that when most People can't afford household supplies, or is trying to build a family, etc... Also, who has time for themselves, let alone time/money for non-productive people's aspirations...?