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Consumer spending on mobile apps to reach $110 billion in 2018

By Shawn Knight ยท 9 replies
Dec 6, 2017
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  1. Worldwide consumer spending on mobile apps will grow by roughly 30 percent next year to over $110 billion according to a new report from app market data and insights company App Annie.

    Games will remain the biggest moneymaker for app developers although a newer monetization model – in-app subscriptions – is already having a significant impact on consumer spending. The shift, App Annie says, is a strong reflection of increasing maturation in the app economy as consumers look for more value in their purchases.

    China has been a key market for app makers in past years and that won’t be changing anytime soon. In fact, App Annie estimates that China’s growth rate will significantly outpace the rest of the world in 2018. That’s even more impressive when you consider China is already the top market for iOS App Store consumer spending.

    China isn’t the only market to watch, however, as India and Brazil are expected to be hotbeds for Android phone usage. This year alone, time spent on Android devices is up 50 percent in India and nearly 30 percent in Brazil. That’s primarily due to the fact that both countries have large populations of people that don’t yet own smartphones. As more people take ownership of smartphones, usage will naturally increase.

    Next year will mark the 10-year anniversary for both the Apple App Store and Android Market. Adoption hasn’t been an issue for either market as there were more than two million apps in the App Store and over 3.5 million on Google Play as of the end of October 2017. In that month alone, roughly 50,000 new apps were added to the iOS App Store while 150,000 new apps found their way to Google Play.

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  2. Nobina

    Nobina TS Evangelist Posts: 1,302   +798

    Time to start learning programming.
     
    EClyde likes this.
  3. ikesmasher

    ikesmasher TS Evangelist Posts: 2,969   +1,298

    Not really - mobile gaming/app development is an already red ocean. The amount of resources it takes to get from nothing to a reasonably popular app is insane - unless you get incredibly lucky with a mobile game.
     
    EClyde likes this.
  4. EClyde

    EClyde TS Evangelist Posts: 1,246   +407

    I didn't spend anything on apps
     
    senketsu and p51d007 like this.
  5. toooooot

    toooooot TS Enthusiast Posts: 57   +14

    Lets raise our glasses (I didnt either)
     
    EClyde, senketsu and p51d007 like this.
  6. p51d007

    p51d007 TS Evangelist Posts: 1,278   +628

    Since 2010, when I got my first smartphone, I think I've bought 2 apps.
     
    EClyde likes this.
  7. Davin Peterson

    Davin Peterson TS Rookie

    I use free apps and have only bought a few apps in the past 4 years. It's not called the Android market anymore - it's called the Google Play Store.
     
  8. senketsu

    senketsu TS Addict Posts: 248   +150

    I haven't either. Who is buying all those apps? LOL
     
    EClyde likes this.
  9. Mighty Duck

    Mighty Duck TS Member Posts: 42   +22

    See EA? There is the money, in mobile gaming. Create a new division for cheap mobile games and monetize the **** out of those games, and leave your AAA developers (Bioware, DICE, Respawn) in peace, making the games they usually make. Win-win scenario.
     
    toooooot and Stark like this.
  10. toooooot

    toooooot TS Enthusiast Posts: 57   +14

    EA: we ll release more cheap mobile games with micro transactions, BUT will add even more micro transactions in our AAA projects!
     

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