Cornell software can spot fake reviews 90% of the time

By Matthew · 9 replies
Jul 27, 2011
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  1. The advent of ecommerce has made it incredibly easy for people to share their experiences with fellow consumers. Most e-tailers outfit their product pages with a section for customer reviews,…

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  2. Prosercunus

    Prosercunus TS Booster Posts: 167   +41

    You need a keen eye somewhat to spot those sort of reviews, but I could spot the right one right away. Mostly due to the overuse of exclamation marks and capital letters.
  3. Mizzou

    Mizzou TS Enthusiast Posts: 823

    Actually, they both sounded kind of like a commercial to me. Odd that neither made any reference to the quality of food; which is usually a big consideration for a hotel.
  4. pcnthuziast

    pcnthuziast TS Booster Posts: 323   +8

    I spot em all the time. Everything from Newegg to Amazon as examples.
  5. Greg S

    Greg S TechSpot Staff Posts: 1,073   +428

    That's why I post before I buy. I get real peoples opinions every time, not some bot or paid writer to tell me that its a great product or that some other product is way better.
  6. Benny26

    Benny26 TechSpot Paladin Posts: 1,535   +51

    It's basicallly the beefing up of the review with '!!!' and CAPS then?

    Hmm...I have seen these around and flagged them myself, but it doesn't take a genius boss of a company to work out that writing like a normal calm person can best get trust with your review.

    Things will change once it's spread around too much how to spot these reviews.
  7. Exactly. Who cares about fake reviews? What is important is useful reviews. Both were useless. They didn't indicate anything in detail about hygiene, quality of facilities, how the staff were helpful, etc etc.
  8. matrix86

    matrix86 TS Guru Posts: 843   +38

    Oh...I sometimes use caps, lol. Seriously, I do. I'll do something along the lines of AWESOME or GREAT if I really really REALLY mean it (see? lol). However, I don't overuse punctuation on reviews. Maybe in forum posts or status updates, but never on reviews.
  9. aj_the_kidd

    aj_the_kidd TS Rookie Posts: 555

    Hard to go into that much detail in a such a short review. To me it was fine, there was adequate information to give you an idea of what the hotel was like.
  10. Arris

    Arris TS Evangelist Posts: 4,730   +379

    Or the software could be used to "legitimize" fake reviews by correcting the elements that make them easy to spot before they are posted. Probably better money to be made from that.

    Any savvy shopper won't buy a product based solely on reviews on or linked to from the etailer anyway. It's often a rough guideline and the bad reviews are usually of more use as an indication of problems or possible concerns rather than the information gleaned from dozens of generic 5 star reviews.

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