Cost is the number one reason why people cut the cord

TV is crap, why should I pay for something that has commercials, if I pay for something I've paid for it, period.
Slight variation...I like to consider costs of 'free over the air' as a basis for cable TV. Signal is better, I don't have to climb on the roof to install it, if it breaks then somebody else (eventually) comes to fix it. I guess that basic cable TV is worth about $10@month net considering both have heavy loads of commercials (based on my private net 'self' cost of $12 @ hour I 'pay' a lot). The real issue for the cable TV folks is that the 700 channel packages for a couple of hundred @ month just are not worth it.
When ATSC 3.0 hits, you will no longer have the reception problems. In fact, it has been proven to work on a laptop in a moving car that was going through a tunnel.

If Ajit Pai is credited with getting one thing right during his reign, it will be this.

However, as I mentioned in my post above, cable should be worried about this. And it looks like they are from this article urging caution. I think their reasons sound like BS and are just because they finally realize how capable ATSC 3.0 really is.
 
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There is ZERO chance I will ever get cable or a comparable service again. Netflix 4K is $12, and our family watches a TON of free YouTube and Twitch. Commercials are bad, but the majority of the shows are terrible.
 
I'd cut cable, but I'm a 24/7 news & politics junkie. Waiting for something to come along worth cutting the cable for.
 
Surprised no one has mentioned the sports factor, particularly NFL football. You want to watch that? You have to subscribe to someone.

Once professional sporting leagues realize they can make more money by hosting their own channel for a small fee ($10/month), the cable/satellite providers like Comcast and DirecTV will dissolve in nothing flat.

They probably do realize this - but signed "x-year" contracts before the rise of Netflix. As soon as those deals expire, you can bet they'll launch their own service - even if it is just to act as leverage against the cable companies for a better deal when re-negotiating the new deals.
 
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