This news we are commenting on is about recent activity on which Microsoft partnered with Nvidia, not with AMD. So Nvidia is a sole hardware manufacturer which took part in this, unless Techspot is incorrect in their article.
Partnered? Microsoft has not partnered with Nvidia since XBox console chip price argument. Once again, Nvidia did nothing else than took decades old compression algorithm, made little tweaks on it and offered it to Microsoft. That's less than 1% of all work that AMD has done for Directstorage with DirectX 12 and consoles.
Techspot noted that Microsoft is working with Nvidia AMD and Intel to develop the drivers, but only Nvidia is currently developing the protocol with Microsoft.
Nvidia is not developing anything any more. GDeflate is nothing else than compression algorithm. It's done, it won't evolve, there is nothing to develop.
So if previous developments in this field made with AMD would justify AMD logo or picture of a graphics card or Xbox, this one does not. Hence I am ok with Nvidia picture. But you are not, but that's your right.
I disagree with your opinions on me, keep them to yourself as I am not interested to hear it, thanks.
Better to say why it justifies Nvidia logo. So far I haven't seen anything else than Nvidia is mentioned on Microsoft article 4 times and AMD only 3.
I give proper example: Techspot makes article about game that is free to download. Which picture to put there? No image from game or picture that tells who developed game. Instead logo from compression algorithm that game was packed of course. If it's .rar, then "rar logo". If .zip, then "zip logo", if .7z, then "7z logo", if .pea, then "pea logo"...