Bullcrap https://www.nasa.gov/feature/nasa-selects-blue-origin-dynetics-spacex-for-artemis-human-landers Unless NASA's endorsement means nothing for these other companies, and then it must mean nothing for SpaceX, either.
And how do you think that Lander is getting to space?
From your link
The awardees for NASA’s Human Landing System contracts are Blue Origin of Kent, Washington, Dynetics (a Leidos company) of Huntsville, Alabama, and SpaceX of Hawthorne, California.
You tackled the endorsement part of my previous statement but didn't touch on the performance part. Which is where Space X is leading currently.
None of the others have working reusable rockets and they are not gonna strap the lander to an Atlast V rocket.