Facebook starts rolling out premium autoplay video ads in News Feeds

By Himanshu Arora · 13 replies
Mar 14, 2014
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  1. Its been quite some time since Facebook started testing video ads. Today, the social networking giant announced that it has started integrating these ads into the accounts of its more than 1.2 billion members. “Brands now have another way of engaging...

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  2. captaincranky

    captaincranky TechSpot Addict Posts: 13,021   +2,553

    That's super! Er, NOT!(n)

    When are the imbeciles on the front end of these schemes, and the advertisers themselves going to realize, you can pay for and place as many ads as you like, but the consumer only has so much money to spend. Then, at some point the law of diminishing returns has to kick in.

    Besides, you'd think at some point, even the least tech savvy are going to get sick of this, and start installing ad & script killers.

    I'm not even going bother saying,"I'm never going to join Facebook", as I was never going to join it in the first place.

    I subscribe to, "Guitar Player Magazine". Hell, you go through a dozen pages of ads, before you even hit the index. That's reasonably annoying, even in spite of the fact those are ads I don't mind seeing.
    Last edited: Mar 14, 2014
  3. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    Hopefully the ad's are more interesting than Facebook, it's one butt ugly site.
  4. wastedkill

    wastedkill TS Evangelist Posts: 1,423   +350

    1.2billion people are about to install adblock and Facebook will to bye bye :D
  5. m4a4

    m4a4 TS Evangelist Posts: 955   +515

    Hmmmm... it looks like adblock is working :)
  6. Picture says it all
  7. Lovely
  8. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    So are you saying there are people out there that don't use it yet? What's wrong with them? I wouldn't dream of leaving home without it. To me it's a must have app.
  9. Railman

    Railman TS Booster Posts: 708   +101

    I don't use facebook and the ads are just one more reason for not joining.
  10. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,274

    I have a Facebook account but believe when I tell you if I didn't have one, I wouldn't die wondering. I seldom use it.
  11. wastedkill

    wastedkill TS Evangelist Posts: 1,423   +350

    Facebook or adblock? Cant tell what your talking about...
  12. Kibaruk

    Kibaruk TechSpot Paladin Posts: 3,286   +903

    This is like telemarketting, they have roughly (according to an article read on what not do do when they call you so they stop pestering on a friendly tech page) less than 3% or maybe 4% (I don't remember the actual % but it might be even lower) of engagement with a client. So as long as they keep on showing their ads they will eventually make a % buy something, or maybe be interested and keep you lingering.

    There are people that won't buy anything, at all. There are people who have money to buy everything they advertise and more. As long as they are able to do some quality targetting they will sell.

    Of course there are some ads that actually annoy you and make you hate the company.
  13. captaincranky

    captaincranky TechSpot Addict Posts: 13,021   +2,553

    Do you agree the more the market gets flooded with competing ads, any individual company's ROI, has to diminish? So you have to increase your advertising budget for less and less results.

    You can inundate me with all the ads you like. I simply won't buy anything I don't want, or isn't my idea to buy.

    I guess putting it out there so I can see it constitutes advertising effectiveness. OTOH, "Flo" from Progressive can yak till her head falls off, I'll keep renewing with Geico. Who incidentally called me, and offered me insurance by virtue of the fact I was with their company anyway, but under an assigned risk policy. In a quirky reversal of fortune, (and ad copy), their 15 minute phone call saved me money, not the other way around!(y)

    I touched that up a bit for you...;)

    But the endless FIOS versus Comcast TV feud, is a classic example of what you're saying. But yet you need a phone company. It's like being caught between a rock and a ton of hardened bull poop.
  14. Kibaruk

    Kibaruk TechSpot Paladin Posts: 3,286   +903

    Yeah I do like your version :p

    Well it's the internet, I've seen some pretty nifty things on well targetted adds over the last couple of months, hope it's kept that way and as long as it's not intrusive, I don't mind them for using their service.

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