For every Samsung device activated during the holidays, Apple had two

Shawn Knight

Posts: 12,200   +120
Staff member

Preliminary data from mobile analytics firm Flurry confirms that Apple and Samsung once again dominated the mobile sector this holiday season.

The firm notes that 44 percent of new phone and tablet activations between December 19 and December 25 (a period that includes both Hanukkah and Christmas Day) were Apple devices. Samsung accounted for 21 percent of device activations during the same period with Huawei finishing in third place with a paltry (by comparison) three percent of the pie.

LG, Amazon, Oppo, Xiaomi and Motorola each accounted for two percent.

In light of the disaster that was the Galaxy Note 7 launch, it’s remarkable that Samsung was still able to improve its activation share by one percent compared to the same period in 2015. Apple device activations, meanwhile, slid by 5.1 percent year-over-year (from 49.1 percent).

Had Samsung not ran into issues with the Note 7, one can only imagine how much higher its share would have been (and how much lower Apple’s would have been) but I digress.

Flurry praised both Huawei and LG for their showing which is especially impressive considering neither manufacturer has a device within the top 35 devices activated. Interestingly enough, Google and its two new phones – the Pixel and Pixel XL – failed to make the chart.

Flurry data also reveals that consumer interest in phablet devices (screen sizes between five inches and 6.9 inches) continues to climb, largely at the expense of “medium” phones in the 3.5-inch to 4.9-inch range. Indeed, device makers are partially to blame here as many no longer offer flagship devices with small screens.

Lead image via Joe Bruzek, Cars.com. Charts courtesy Flurry

Permalink to story.

 

EClyde

Posts: 2,170   +841
The GARBAGE people care about. Can we find some tech about Oblama stabbing Israel in the chest?
 

Rippleman

Posts: 871   +393
Is comparing just Samsung to Apple fair? How about iOS to Android?
Reversely if you tried to go IOS vs Andriod it would be like comparing Honda to the entire automobile industry. THAT would not be comparable, so you must go brand to brand.
 
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Alex Voinica

Posts: 94   +82
Apple should thank Samsung for releasing the explosive Note 7. I am not saying that Apple would have not sell, but the numbers would have been drastically different as - as far as I know - half of the people who opted for Note 7 went to iPhones.
 

OcelotRex

Posts: 558   +302
Is comparing just Samsung to Apple fair? How about iOS to Android?
Reversely if you tried to go IOS vs Andriod it would be like comparing Honda to the entire automobile industry. THAT would not be comparable, so you must go brand to brand.
No. It's brand for brand, because these are the North American numbers that just came out, and it is news.
Is it news? It's not shocking that a 3 month old phone sells more than the Samsung's, whose flagships were nearly 9 months old by the holidays. When people take into consideration the 1 year release cycle for flagships it makes little sense to buy such an "old" phone when they're priced nearly identically.
 

p51d007

Posts: 2,374   +1,629
The article SHOULD say, for every APPLE device connected, 3-4 ANDROID devices were connected, not just singling out ONE android provider.
 

MonsterZero

Posts: 585   +336
Since the Note7 was taken out of commission there was no competition for Apple.

A lot of people bought the iPhone 7 because they are sheep and they just have to have the newest Apple product year over year regardless of what bullshit they add to the phone.
 

Makson

Posts: 115   +26
There are more Kia cars sold than BMW cars sold.
There are more Hyundai cars sold than Mercedes cars sold.

Apple vs Samsung is no big deal, try comparing Apple OS 'phones ...
..... only one product of a 'phone...
to all the 'phones using the Android OS
 
S

ScubaRhys

Of course! Apple humiliates Samsung when it comes to knowing how to make personal electronic devices...