Ford is planning an electric F-150 pickup truck with a focus on performance


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Towing and going off-road, two of the F-150’s strengths, could get a substantial boost from the fast torque delivery of electric and hybrid powertrains. “We have learned a lot, and our bet going forward is different,” Ford Executive VP Jim Farley said at the North American International Auto Show in Detroit.

Ford is also getting creative with what they can do with electricity. In addition to the usual smattering of jokes about integrating an electric beer fridge, they’ve elaborated on their vision of what customers can do by tapping into their cars’ batteries.

Speaking to contractors and construction workers, Ford said, “you don’t have to have an expensive generator on site now. You can just plug your tools into your truck and that electric powertrain will run all the tools on the job site. Customers will pay for that because they don’t have to buy an expensive $10,000 generator.”

Savings like that might also convince workplaces and the government to subsidize the vehicles, which could be important given their expected high price. Other than confirming that it’s not a “luxury pickup,” Ford hasn’t specified the price but they have spent some time discussing why customers would pay a high price.

In 2015 Ford released an aluminum version of the F-150, which increased the price but reduced the weight, enabling the truck to be stronger, faster and more efficient. “We learned when we did the aluminum F-150 that people are willing to pay more for a truck if you give it more capability,” Farley told CNBC.

“Today we have the highest price of any full-size pickup truck because of that.” While bragging about high costs is sketchy marketing, it’s good for the company and shareholders. “It’s a highly profitable and iconic vehicle for us and it’s going to get even better.”

In addition to the F-150, Ford also announced the development of two more vehicles. An electric crossover that takes design cues from their Mustang line-up will be their first high-performance electric vehicle, and in 2020 they’ll release a hybrid version of their Explorer SUV. They expect it to be the only non-premium hybrid SUV with off-road capabilities.

Ford has previously said that they plan on introducing 16 electrics and 24 hybrids by 2022, so while they haven’t dropped any hints about those new vehicles, there’s a good chance we’ll see them sooner rather than later.

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Uncle Al

TS Evangelist
It will be an interesting concept. I'm a little surprised they didn't try it first on the Ranger. Wonder how long it will take before somebody introduces a supplementary battery pack system that can be carried in the bed to extend it's power and range .......


Hope they use those profits to make it harder to steal.
According to the National Insurance Crime Bureau (NICB) the Ford F-150 is third most stolen used vehicle, while the changes on the newer models have dropped it down to position 6. Not enviable.


TechSpot Chancellor
Hope they use those profits to make it harder to steal.
According to the National Insurance Crime Bureau (NICB) the Ford F-150 is third most stolen used vehicle, while the changes on the newer models have dropped it down to position 6. Not enviable.
It's the best selling vehicle in America by a mile, and has been for the last 35 years? The fact its not in first place is pretty impressive...
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TS Rookie
Fact: Writer completely over exaggerate the price of generators. Most cost less than 2 grand.
If you run your tools all day off the truck battery you might not have enough power to get home.
Second, if your a contractor and have a crew working at a site and have to leave to get more supplies
or go give an estimate then your crew would just have to sit around till you got back because you just took the only power source for their tools. Beware of ***** writers that don't know what they're talking about!


TS Evangelist
I would like to see them still install a gas power plant though. A hybrid system where the motors are electric, run off batteries, and the batteries has a gas or diesel generator backup on-board. This engine could be smaller, because it would only need to be sized to turn the electric generator, and at a constant torque and rpm too.

It would give them the torque and response of electric, with the range and flexibility of gas.


TS Enthusiast
I call bullshit on the $10,000 generator claim. Prices for job-site generators have a large range, but average prices for a good 5 kW generator that can run all the tools for a 6 man crew putting up a house are $1200 to $1500. A decent 10 kW generator will cost in the neighbourhood of $2200 ... and if your crew needs that much power you definitely don't want them draining your truck's battery.


TS Enthusiast
For over a year now I've been keeping an eye on this website:

The "consumer pickup" is new since the last time I checked out their web site. It is _sort_of_ a plug-in hybrid, AKA a "PHEV".
Previously they were only developing a "professional" pickup that was a purely BEV vehicle.