Get ready for TV-style commercials in console and PC games

[ZedRM]

What the hell is this crap? I am NOT going to watch ads in any game I PAY for.

To game devs:
This will be market suicide. DON'T do it!

 

[Gezzer]

What the hell is this crap? I am NOT going to watch ads in any game I PAY for.

To game devs:
This will be market suicide. DON'T do it!

Problem is it's not the developers doing it, it's the publishers using a third party advertising company to inject the ads into the content. It's an ad platform for games just like the web has one for sites.

 

[ZedRM]

Problem is it's not the developers doing it, it's the publishers using a third party advertising company to inject the ads into the content. It's an ad platform for games just like the web has one for sites.

Devs, publishers... Whatever. If the devs tolerate this crap from the publishers, they can be grouped together. And they all can get knotted, get bent or sit on a cactus even..

 

[Gezzer]

Devs, publishers... Whatever. If the devs tolerate this crap from the publishers, they can be grouped together. And they all can get knotted, get bent or sit on a cactus even..

If you understood game development a bit more you'd understand why it's a big distinction. Developers take a lot of flack for things that they can't control because they don't call most of the shots. They're really like any other frontline employee, they get told what to do by the publishers which are the real villain's of the piece, just like they've always been.

 

[Markoni35]

Excellent idea. I expect them to interrupt the gameplay at the most intense moment, and proceed to show commercials for the next 10 minutes. Just like on TV.

 

[ZedRM]

If you understood game development a bit more you'd understand why it's a big distinction.

Oh gee can you explain it to me? Seriously, go slow.../s

Developers take a lot of flack for things that they can't control because they don't call most of the shots.

Most developers have some say. Trust me on that one.

They're really like any other frontline employee, they get told what to do by the publishers which are the real villain's of the piece, just like they've always been.

That can be true. But most dev houses can and do define terms of development and publishing.