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Google looking at designing its own Android chipsets to bring uniformity to the platform

By midian182 ยท 7 replies
Nov 6, 2015
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  1. Google is reportedly looking to follow in Apple’s footsteps and start co-developing Android components based on its own designs in order to give it more control and stability for the platform. A report from The Information claims that the company has recently been in discussions with various microchip manufacturers about getting involved in the creation of processors used in Android smartphones.

    The discussions, which The Information says took place this fall, came about after Google planned to produce an entirely in-house product aimed at businesses (thought to be the Pixel C laptop/tablet hybrid) and started thinking about designing its own smartphone hardware as well.

    It’s thought that by working directly with chip partners, Google wants to create hardware that works seamlessly with Android - as Apple products do with iOS. It's also thought that Google is taking this step because it can't find mobile processors that could push Android devices into the areas of virtual and augmented reality. This could all end up being good news for the consumer, as Google adding its own chip designs to smartphones may result in an improvement in their processing power, according to The Information.

    The reports adds that in its talks with chipmakers, Google has been asking them to improve the computational power of camera sensors to weed out the milliseconds between taking photos, creating a video-like stream of pictures.

    It’s not known exactly which suppliers Google has been talking to, and there’s no indication of when we might start seeing Google-designed chips in Android devices, but the company may start with the Nexus line of phones first.

    So far, Google hasn’t made any comments on the reports.

    Permalink to story.

  2. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,286

    I'm guessing SoC makers won't be too enthralled by this if it proves to be true.
  3. misor

    misor TS Evangelist Posts: 1,397   +303

    Intel slowly creeping into the tablet and smartphone business.
    Microsoft into hardware and OS.
    Samsung into hardware and OS.
    apple into hardware and OS.
    google is into hardware, OS, ads... google is turning into the ultimate corporate jabba the hutt.
    Reehahs likes this.
  4. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 11,265   +4,933

    "uniformity to the platform"

    Apple anyone?
    Reehahs likes this.
  5. Reehahs

    Reehahs TS Guru Posts: 728   +471

    Unlikely as they will be enlisted to produce the chips. They get to charge twice since they consulted to design the chip first before manufacture.
  6. Zenodroid

    Zenodroid TS Booster Posts: 132   +28

    So, it will say google but made by other brands ? like apple stuff are made by samsung and so on ;) or will google make its own brand and hardware, for real ? is there room for a new brand on the hardware ?
  7. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 8,647   +3,286

    Yeah, manufacturing will be contracted out, most likely to TSMC but Google will design it so it'll still be competition.
    Last edited: Nov 8, 2015
  8. Zahid Iqbal1

    Zahid Iqbal1 TS Rookie Posts: 25

    It seems like going to create a monopoly

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