Google reportedly tried to buy Snapchat for $30 billion

midian182

TechSpot Editor
Staff member

Despite being a tech industry juggernaut, Google has never had much success with its social media endeavors. After Google+ and Buzz proved to be duds, it seems the search giant went after a company that was already well established: Snap, the firm behind Snapchat.

Business Insider’s Alex Heath reports that Google started informal discussions about buying Snap just before its Series F funding round in May 2016, which valued the company at $20 billion. One source says more talks about acquiring the firm took place just ahead of its IPO in March this year, and that the $30 billion figure had been on the table since the Initial Public Offering.

This wouldn’t be the first big organization Google has reportedly shown interest in acquiring. Spotify, SoundCloud, Twitch, and even Twitter were rumored to have been previous potential acquisitions, but they all came to nothing. Speaking about any formal discussions that may have taken place, a Snap representative told Business Insider “these rumors are false.” Google, meanwhile, declined to comment.

If Google really did make inquiries about buying snap for $30 billion and the company turned it down, the news could be a bitter pill to swallow for employees and investors. Snap’s share price has plummeted to around $12.50, and it now has a market cap of about $14 billion, much lower than its $24 billion IPO valuation.

Back in 2013, Snapchat refused a $3 billion acquisition offer from Facebook, which then went on to copy most of the app’s best features.

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andrewdoyle88

TS Addict
Can't feel bad for poor management decisions but you can feel bad for the people that work there. Facebook has the capital to keep copying Snaps ideas while waiting for them to go bankrupt. I still use snapchat but instagram is almost at Snaps level, plus I have a larger friend base with instagram since it's integrated with Facebook.
 
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FF222

TS Addict
How greedy do you have to be to not accept that offer? Management is clearly out of touch with reality, about 10 fold.
 
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Uncle Al

TS Evangelist
How greedy do you have to be to not accept that offer? Management is clearly out of touch with reality, about 10 fold.
Hmmmmm ..... I would guess they thought Snap chat was on the ropes and they could get a good deal. It's happened plenty of times in the past ..... Watch the new series of P&G commercials that are starting to air ... they are taking BIG risks with the subject, but if it goes over it will go over BIG and set P&G apart from every other advertiser on the air. Time will tell if they are hero's or goats .....
 

petert

TS Evangelist
Can't feel bad for poor management decisions but you can feel bad for the people that work there. Facebook has the capital to keep copying Snaps ideas while waiting for them to go bankrupt. I still use snapchat but instagram is almost at Snaps level, plus I have a larger friend base with instagram since it's integrated with Facebook.
Basically they took a risk, I don't personally think Google offered them that amount, neither Snapchat nor Google are not stupid you know. Rumours are easy to float around, all you need to say is "source".

Besides, Google is shite when it comes to social, Snapchat wouldn't have had any future with them, just another company bought/crashed/sold to another by them.
 
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