Hasselblad's new X1D II mirrorless camera is faster and more affordable than its predecessor

Shawn Knight

Posts: 15,289   +192
Staff member
Bottom line: Where you will notice the biggest change, however, is during checkout. Whereas the first-gen X1D retailed for an eye-watering $8,995, the refreshed X1D II will command just $5,750 when it launches in July. It’s still an incredibly expensive camera – and that’s just for the body, you’ll still need at least one lens – but it’s far more affordable than its predecessor.

Hasselblad, the Swedish camera maker that launched the world’s first compact mirrorless medium format camera in 2016, has unveiled a follow-up device in the Hasselblad X1D II 50C.

The X1D II features upgraded electronics including a higher resolution 3.6-inch, 2.36-million-dot touch display – the largest LCD screen currently available on a digital medium format camera. The camera’s live-view feature also works better with a faster refresh rate, reduced shutter lag and black out time between frames and a start-up time that’s nearly twice as fast as before.

You also get an enhanced OLED electronic viewfinder with 3.69 million dots and 0.87x magnification.

Otherwise, the X1D II is largely similar to its predecessor, from its compact form factor and design down to the 50-megapixel sensor. It was a great camera to begin with so this isn't necessarily a bad thing.

Interested parties can pre-order the Hasselblad X1D II 50C medium format mirrorless camera from B&H Photo.

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For anyone who sees the $9k price tag and shocked....

Go look at ANY other digital medium format camera and look at the price of those bodies, you'll realize this price can almost be described as a steal. Digital medium format cameras are NOT for hobbyist unless you have the cash to burn.

Medium Format camera bodies come at a hefty price and if someone walked into a Camera store with $10k wanting to go medium format, they'd be laughed out of that store immediately.
 
I got my 500cm back in 1979, invested in quite a few lenses and loved every minute with it. Now that FreeStyle has a new 120 processing tank (coming in the next months) that allows all development in room light, the old film camera will be rejuvenated. One major failing for Hassy was they never followed through with the affordable digital back. There were a few early attempts but getting one that was reasonably priced never quite happened, leaving a lot of older camera's out so investments in the SuperWide-C were lost and other unique lenses were orphaned. If they had any kind of sense they would develop a decent connector that would allow some of the old glass to be used again; even if not as good as the new stuff it would boost sales, especially with us old timers .....
 
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