How a misunderstanding with Steve Jobs led to the no-button Apple Pro Mouse

Justin Kahn

Posts: 752   +6

Apple mouse designs have seen a fair number of iterations over the years, from the controversial "hockey puck" iMac mouse and the single button Pro mouse that followed it, all the way to the multi-touch gesture enabled Magic Mouse we have today. In an interview recently, Apple's former Senior Mechanical Engineer of Product Design Abraham Farag recently talked about what it was like working on the various Apple mice along with an interesting story regarding Steve Jobs' involvement in the "no button mouse" design and how the company eventually got him to accept a multi button set up.

Farag joined Apple in 1999 to start work on what would eventually replace the "hockey puck" style mouse that came alongside the first iMac. The result was Apple's first no-button mouse design.

Farag recalls a prototype presentation meeting with Jobs where he and the design team presented possibilities for what would be the next Apple mouse. The team had several versions to show Steve, some of which "were fully done, with all the parting lines cut in for buttons and different plastic parts, and all the colors just right," according to Farag. At the last moment the team decided to include a prototype that echoed the look of the previous gen Apple mouse, but it was not finished and didn't include cut-outs for the buttons.

“We were going to put that model into a box so people wouldn’t see it.” Farag said.

Jobs darted right for the unfinished one saying, “That’s genius…We don’t want to have any buttons,” according to Farag.

As one would expect, someone from the design team quickly jumped up and agreed with Jobs as if that was one of the options all along.

Now the team actually had to figure out how to make that happen. As you know, they succeeded with the no button design and it later shipped as the Apple Pro Mouse. It was the first Apple mouse with the "no-button" design and was the first mouse from the company to feature solid-state tracking as opposed to a track ball. Farag believes that while there were likely other company's with this kind of tech in development, Apple was the first to bring it to market.

While the Pro mouse was considered a success for Farag and the design team, they were ready to take it to the next level, a level that contained multiple buttons. Farag explains that Steve was a believer that UI designers would learn how to make the system simple and clean enough that a user would never need more than one button.  Early on in the multi button development, it was nearly impossible to convince Mr. Jobs that this was the way to go.

“In the early 2000s there were a few people at Apple who were strongly suggesting that it was time to work on multiple buttons. But convincing Steve to go for it was almost like a war of attrition," said Farag. "It wasn’t just about showing him physical prototypes that he liked, but also convincing him of what the UI could do that would useful.”

One day at a protoype presentation for the new multi button mouse design, Jobs happen to pass by the room and wasn't happy about what he saw.

“What morons have you working on this project?” Jobs asked the team according to Farag.

As a silence filled the room, eventually Farag found the guts to respond to Jobs saying "Well, this was asked for by the marketing division. It’s a multi-button mouse. It’s been approved through Apple’s process channels, and so we’ve been working on it.”

In response Jobs said, “I’m Marketing…It’s a marketing team of one. And we’re not doing that product.” As he walked out of the room the project went out the window and no one spoke about multi button mouse design for nearly a year internally.

“It killed the project right there, just decimated it,” Farag explains. “You couldn’t leave the room and keep working on that and hope to keep your job.”

Eventually Jobs changed his mind, but it wasn't until the design team came up with a multi mouse design that was so original it caught the late visionary's interest. The team made major innovations with a capacitive touch set up that would simulate having three buttons but still allow for the clean and minimalist design aesthetic that has become synonymous with the company.

Later the company ditched the scroll ball on the Mighty Mouse because it allowed for dust to enter the device (among other reasons) in favor of the current iOS/track pad style Magic Mouse.

Abraham Farag left Apple in 2005, and is currently operating a successful product consultant firm called Sparkfactor Design.

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Always interesting to hear the engineering evolution in firms like Apple. Thanks for the article.
 
Never liked that 1 button mouse. Too easy to get the cord stuck in front of it and prevent clicking...
 
Never liked that 1 button mouse. Too easy to get the cord stuck in front of it and prevent clicking...
Which one? I have the Pro mouse that shipped with the G4 Power Mac towers and I don't ever recall having that problem. That mouse did have some issues with the cord fraying right in front of the mouse. It is the sexiest looking mouse, and it seemed to work fine for me, however my favorite mouse of all time is the Logitech LX7 which is not made anymore and goes for insane prices on ebay. The Logitech LX7 fits my hand perfectly, is symmetrical (works for lefties) and has incredible battery life.. so of course they have to discontinue it.
 
Thing is UI designers still made applications for apple with context menus that meant it was faster to right click than head to the main menus at the top of the screen. But you were left holding cmd on the keyboard to right click or use cmd+x/c/v to copy and paste etc if you used an apple mouse. Thats not good design, it's irritating. Even today I use standard and premium Microsoft mice on my macs. And the new one, the multi touch Magic Mouse? I find if you right click it, it risks flipping over onto its side. No thanks.
 
Farag believes that while there were likely other company's with this kind of tech in development, Apple was the first to bring it to market.

Just amazes me that this guy seems proud of making a buttonless mouse, it's like saying "yay we managed to reduce functionality by 66% (PC mice of the time all had 3 buttons and scroll wheels was still scarce) by only having left click. Thats not something to be proud of at all imo.

Apple design philosophy seems to be "lets make something we imagine to be good without listening to the users or taking functionality into account" (kinda like windows 8 haha)
The UI on a mac is such a pain in the butt to use for a windows user because of the "simplicity" where nothing has a rightclick popup where you expect there to be one. Instead if you want to do anything other than launch a program you need to navigate through 75 windows to get to it.[/quote]
 
@lipe123 That isn't entirely true... The right click context menus can be accessed by pressing the command key and then clicking. However, while many Windows things are difficult or near impossible to do without a right click, on a Mac everything is accessible through the pull down menus at the top of the screen. Now, that is not necessary because right click has been incorporated.

Perhaps the Windows way is superior, but it requires a lot of knowledge, whereas the Mac way, you don't have to know if you can get to it through a right click function or a menu, the answer is the menus will always have it. With Windows, some things you can't access from menus.

Also, he wasn't bragging about one button, he was bragging about the Pro mouse being LED and not a ball mouse. He was either taken out of context for that comment (by the interviewer) or he was plain wrong, because Microsoft had a laser mouse by then, and I think some other company(s) may have had other options too (Sun).
 
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I'd say a windows program that has something on the context menu that isn't available from the main menus is badly programmed.
 
Well there are a lot of things just on the Windows desktop that you can't do without right click. Like arrange icons/clean up desktop.
 
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