HP to launch "Let's Do Amazing" ad campaign this weekend

By Matthew · 38 replies
Mar 11, 2010
  1. HP is preparing to launch an eight-week long, $40 million advertising blitz. Billed as "Let's Do Amazing," the ad campaign is HP's first in some five years, and the company has signed on some celebrity talent. Rapper Dr. Dre, comedian Rhys Darby, and photographer Annie Leibovitz are among those involved. Ads will rollout this weekend on TV, radio, print, and of course, the Internet.

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  2. RockandRepublic

    RockandRepublic TS Rookie Posts: 27

    It would be amazing if they game me a laptop. :D
  3. Tekkaraiden

    Tekkaraiden TS Evangelist Posts: 997   +93

    Looks like HP isn't going to give up the number one position easily.
  4. Timonius

    Timonius TS Evangelist Posts: 647   +58

    No amount of advertising will convince me anytime soon to buy or recommend HP. So far everything I bought from HP has been substandard. From my experience the 'Top Dog' usually gets fat and lazy. I'd rather go for companies who are showing that they are making an effort and not just in advertising.
  5. kozman

    kozman TS Rookie

    Well I would add to the name HP. Like CBHP. Computers by HP. HP Home, Something. I am not sure just ad campaigns will help change the felling to home computers.
  6. gwailo247

    gwailo247 TechSpot Chancellor Posts: 2,010   +18

    If they spent that 40 million on rebates they would probably get a lot more for their money.
  7. EXCellR8

    EXCellR8 The Conservative Posts: 1,835

    HP = Horrible Performance

    Actually I just bought my mom a new Compaq CQ60 and it's decent, not much HP bloatware either. I'm not sure why HP is spending so much but w/e I'm a fan of Toshiba anyways lol
  8. pipopaz

    pipopaz TS Rookie Posts: 70

    I gotta agree with TImonius, HP is overpriced and the quality is below average. Quite amazed at how acer is growing, their computers are durable and work well.
  9. Yoda8232

    Yoda8232 TS Rookie Posts: 145

    The commercial sounds funny, HP makes good PC's. Needs to have more types of styles though, especially gaming computers. (Though real gamers build their own PC's)
  10. ToastOz

    ToastOz TS Rookie Posts: 59

    Apparently real gamers tend to buy consoles more than pc's with pc's making up only 18% of the gaming market.
  11. elroacho72

    elroacho72 TS Rookie Posts: 116

    They named it "Let's Do Amazing"
    It should be Let's Do Amazing Things to slow down Acer before it"s to late and they buy us.
  12. seefizzle

    seefizzle TS Evangelist Posts: 335   +199

    I have an HP laptop that is damn near bullet proof. I have dropped the thing from chest height onto tile floor and nothing happened. I would have no qualms with buying another HP laptop if the time came. Or suggesteing their products to other people.
  13. EduardsN

    EduardsN TS Rookie Posts: 51

    I still have my old HP lcd monitor running, 7years + dropped many times. 1 stuck blue pixel, pushed on the screen and its gone! very happy with it
  14. flukeh

    flukeh TS Rookie Posts: 57

    The 40 million Ad Campaign is always worth it for the big companies. It isn't for people like us that actually enjoy reading about tech news and keep up to date with everything in the tech world. It's for those who know near nothing about computers, and want a guarantee that it's going to work no matter what the price tag says.
  15. megrawab

    megrawab TS Rookie Posts: 93

    It's hard to take over HP since it established its name ever since. It's not easy to beat hp because of their very known quality of products. Our printer is already 6 years and it still performs well. I don't think there's nothing wrong to remember hp as just a manufacturer of printers. Perhaps it's an advantage! With or without ads yet, hp still grows stronger. But Acer is also doing well. I see acer users everywhere.
  16. Serag

    Serag TS Booster Posts: 181

    Not a very fancy name for an Ad campaign I must say..
    @ elroacho72
  17. yangly18

    yangly18 TS Rookie Posts: 217

    I actually own an HP and I've had it for the past 3 years. It's been reliable, it runs real nice still since I've kept it clean. I plan on buying another HP when mine craps out, I hope their campaign goes well! Although they could have named it better as the guy above noted...
  18. Tizzlejack

    Tizzlejack TS Rookie Posts: 26

    Their involvement with celebrities during this ad campaign and past campaigns keeps reminding me of how far they'll go to fool people into buying their products.
  19. Axiarus

    Axiarus TS Maniac Posts: 252   +124

    I lol'ed at this.
  20. gunabut

    gunabut TS Rookie

    HP printers are probably the best around at the mo, yeah i know at the high end of the market they probably are not but generally they are far better than epson or lexmark who have just got worse. HP however make most of their profit from the millitary, which is why they have not connected with the general publicas well as dell or acer.
    They would be better off lobbying the gov to continue the wars and start another in Iran, Somalia, Sudan, oops they already are.
  21. Regenweald

    Regenweald TS Rookie Posts: 143

    I'd much prefer: "let's not cut corners and make laptops with the highest failure rate" As I have experienced first hand, one too many times. Never again HP, no matter how cool your ad is.
  22. TuesdayExpress

    TuesdayExpress TS Rookie Posts: 22

    Ah, the famous disdain of console gamers for PC gamers. /sarcasm
  23. compdata

    compdata TechSpot Paladin Posts: 529   +7

    Overpriced compared to whom? I haven't been comparing all manufactures, but I have consistently been finding HP to be better priced and higher quality against many of them (particularly Dell).
  24. compdata

    compdata TechSpot Paladin Posts: 529   +7

    Well i havn't dropped mine yet ;-) But i would certainly recommend my HP laptop to anyone who is interested as well. The only downside on the model i got is that it is hot and battery life isn't great. But i knew that was going to be the case as i went for a higher powered unit as a desktop replacement. The screen is pretty amazing though :)
  25. paynetrain007

    paynetrain007 TS Rookie Posts: 88

    I will always build my own computer anyways so its not that big of a deal. When it comes to laptops I love ASUS mainly because I can trust that they put the same quality of equipment into their laptop that they manufacture and sell to put things in every desktop I build. I feel that a company that manufactures the products they put in the computer are much more reliable then companies who gather the cheapest parts they can to win in the never ending price war.
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