Social If you're a VIP, you probably won't see any more ads on Twitter

midian182

TechSpot Editor
Staff member

Twitter has been trying a variety of methods to revive its fortunes lately. In addition to adding several new features, a report from Re/Code claims that it has greatly reduced the number of ads it pushes to its most prominent members, and in some cases it has stopped showing ads to them altogether.

Re/Code’s sources say that the move is a way of encouraging Twitter’s most active users to increase the number of tweets they post, which in turn will, hopefully, entice more users to sign up to the service.

Being a celebrity doesn’t guarantee that you’ll be selected as part of the no-ad or low-ad group, though. The company picks people using a variety of criteria, including the volume and reach of their tweets. Although being famous will no doubt help your chances.

Twitter makes the vast majority of its money from ads; the company is thought to have generated around $2.2 billion in revenue in 2015, and almost all that came from advertising. But the microblogging site knows it can afford to turn ads off for a very small percentage of users if it helps attract some much-needed new signups and keep current members sticking around.

Re/Code asked Twitter if an ad-free option would ever be available to ‘regular’ users, one that was supported by subscriptions. “We’re constantly looking at constraints and adjustments to optimize which ads are shown and how often,” said a Twitter rep.

It was reported yesterday that five Twitter executives had left the company, including Vine GM Jason Toff who moved to Google. With its stock still hovering around the $17 mark, it seems that CEO Jack Dorsey is trying everything to get more people to sign up to the site.

Image credit: A_Lesik / shutterstock

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FF222

TS Addict
Funny to read people seriously thinking that with ABP installed they don't see ads on Twitter. In reality a large amount of the tweets they read (from celebrities, "influencers" and even publications like this) are paid for ads. They just aren't marked as such, and so these ignorant people don't even realize they're being lead on by ads, that they otherwise fear so much.
 

Skidmarksdeluxe

TS Evangelist
Funny to read people seriously thinking that with ABP installed they don't see ads on Twitter. In reality a large amount of the tweets they read (from celebrities, "influencers" and even publications like this) are paid for ads. They just aren't marked as such, and so these ignorant people don't even realize they're being lead on by ads, that they otherwise fear so much.
It's not funny at all, it's a matter of perception and choice. People read and look at what they want to. If a story catches their eye they'll read (or watch) it regardless of what it's promoting. Sites like this attract readers with their stories, they're promoting themselves but it's the advertisers that are footing the bill and site members or readers have the choice to see or not to see them. It's simple yes, but it's not funny. At least not to me.
 

captaincranky

TechSpot Addict
Here's a completely inane hit from the early 60's, which I feel captures the utterly frivolous, gossipy nature of Twitter, to a "T". (Or perhaps to a "tweet", if you prefer).

Michael Jackson and the Jackson 5 did a cover of this, but as even my sadistic nature has some modicum of restraint, I'll spare you that one..
 

JeromeFree

TS Enthusiast
To this day I still don't understand how twitter still alive, it's like they took the status feature from facebook and removed the rest and for some people are using it instead of facebook.
 

captaincranky

TechSpot Addict
To this day I still don't understand how twitter still alive, it's like they took the status feature from facebook and removed the rest and for some people are using it instead of facebook.
Twitter works on the "KISS" principle. (Keep It Simple Stupid) And most people would rather blabber than think, or do anything otherwise complicated.