IIP bureau of U.S. State Department spent $630,000 on Facebook ‘likes’

By Jesse · 9 replies
Jul 3, 2013
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  1. The International Information Programs (IIP), a bureau of the U.S. State Department, spent $630,000 on Facebook advertising campaigns in 2011 and 2012, and according to a report from the Inspector General, they may not have gotten their money’s worth.

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  2. I am absolutely shocked by this outcome.
  3. davislane1

    davislane1 TS Grand Inquisitor Posts: 4,737   +3,757

    So, the U.S. gov't spends a half mil for social media exposure and it doesn't work out as planned; in fact, falling far short. This seems to be par for the course, so I can think of only one appropriate way to express what this represents, and that's through song: https://www.youtube.com/watch?v=8LQftYK2n8o
  4. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 9,726   +3,700

    But yet they can't seem to collect enough taxes!
    H3llion likes this.
  5. treetops

    treetops TS Evangelist Posts: 2,073   +219

    Sounds like something China would do
    H3llion likes this.
  6. Mark Suckerberg is laughing all the way to the Ugly Bank.
    H3llion likes this.
  7. H3llion

    H3llion TechSpot Paladin Posts: 1,377   +286

    I spent £15 on it, gained around 600 likes, 15k reach I believe and when I checked how many people actually signed up to my site it was less then 20 people. (In the application form for my server we have a field requiring you to state where you found us, only few people actually stated Facebook).

    This is merely a epeen tool. Yes it may bring slight traffic, but in the long run, I would not spend more then 2% of my monthly wage on it.
  8. Chazz

    Chazz TS Evangelist Posts: 679   +75

    "The report calls attention to the growing use artificially bolstered social media services. Instead of gaining fans or followers organically through useful, interesting, and engaging content, companies are able to buy there way to a massive audience."

    So basically they did what every company/website does on the internet. Advertise.

    Facebook should be the one being criticized here for ****ing over their advertisers.
  9. cuerdc

    cuerdc TS Enthusiast Posts: 87   +10

    Funny why do they spend money on this just make decent usefulll site and you will not need to advertise it will be people wanting to advertise on your site. Obviously there site is flawed if only 2% take any bit of notice.
  10. cuerdc

    cuerdc TS Enthusiast Posts: 87   +10

    As for people signing up to your server nobody likes registering its a tedious thing to do can't remember the last time I used any legitimate details only a junk email and false details only essential bill related things and possibly a retail outlet only if its something I use regular Amazon eBay etc even then still dislike all logins when o when will we have a secure universal login sign up process

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