Matter of the fact is that all AMD cpus now are almost at the same level as what Intel has (talking about Ryzen 2000 series). The fact that people nowadays are so stupid to not see that a CPU that gives you 99% of the competition for less money is the right choice, is not AMDs fault. We are way past the point where we can complain about CPU performance. Take whatever CPU you like from AMD's lineup and you can game comfortably. Sure, for a few FPS less here and there, but we are past Bulldozer. We are over the 60FPS limit that was touted as perceivable. Now they invented another gimmick with 144FPS, that gives you quicker response. Suuure. After people has spent all their hard earned cash to buy that expensive monitor and that super fast 9900K, they started another gimmick, 240FPS. If 144FPS is like nitpicking, 240FPS is like scrathing the surface of the moon. But people like to spend a lot of cash to go that extra inch. And they have their right to do so, but seems like more and more people nowadays are caught by this "fake extra value" trap.
We can see this trend of low IQ customers everywhere. People buy iphones for 1000$ when a 600$ android flagship gives you the same or even better performance, better camera, better everything. It doesn't give you the Apple logo, which I guess is worth that 400$ difference.
So yeah, nothing out of the ordinary, just dumb customers doing their thing.