LG reportedly orders complete redesign of LG G7 handset, pushing back launch date


Posts: 6,578   +58
Staff member

We were expecting to see LG’s new G series smartphone—the G7—unveiled at Mobile World Congress next month, but the company’s vice chairman has ordered a total revision of the handset, possibly pushing the launch date back to April.

Citing a company official who asked for anonymity, The Korea Herald reports that CEO of LG Electronics, Jo Seong-jin, sent down the order to halt work on the G7 and review the product from scratch.

At last week’s CES, LG said it was moving away from a yearly smartphone launch cycle and will instead focus on releasing more variants of its handsets. “We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do,” said Jo. Following this announcement, a “direct order was sent down to the working-level officials to start over” on the G7.

“A new decision on a possible launch date will be released around the Lunar New Year holiday next month,” said the source.

Exactly how much LG could change the design of the G7 in such a short amount of time is unclear. It seems unlikely that the team will be able to “start over,” with the launch date only a few months away.

One of the G7's rumored features is a dual camera setup on the front to enable iris scanning. But the official said there’s internal speculation that “the company hasn’t been able to find a strong selling point for the G7 smartphone.”

Despite releasing the admirable V30, LG’s smartphone unit has posted 11 straight quarters of losses. The continuing lack of profit has led to the shake-up and may also see the “G” naming system of the G-series phones dropped. The changes might also affect the next V-series handset.

Concerns are spreading across the entire smartphone business, causing worries about what kind of changes will be made to the V series smartphone that used to be launched every autumn.

We’ll know more once MWC starts on February 27.

Permalink to story.



Posts: 5,729   +3,949
Interesting. A company willing to review its own marketing blather baked into the product before they actually release the product is a good thing to me. Nothing to actually drive sales. That is an interesting statement. IMO, more companies might learn something if they started to take this approach instead of pushing sh!t out the door in an effort to obtain global domination.


Posts: 1,108   +148
They did this to themselves. I'm a proud owner of G4 and G5 and I know for a fact that things has been going downhill since the G4.

also, we all know that LG's phone price tend to drop significantly after a year. so, I personally would get them only a year after it being launched where it would cost less than half of launch price. I do not see any other phone makers utilize this strategy.

that being said, I love how LG produces camera-oriented smartphones, at least they know what they're good at. gotta love the wide-angle cam on the G5. I hope the G7 has that too.


Posts: 94   +90
- no user replaceable battery
- phones are harder and harder to repair
- *****ic glass-back design (LG V30)
- bezel-less display helps phone to crack and smash...