Magic Leap sales are reportedly way off target and a successor could be years out

Shawn Knight

Posts: 12,912   +125
Staff member

Early reviewers weren’t exactly blown away by the AR googles’ performance and neither was teardown specialist iFixit. Unsurprisingly, these factors – combined with the steep $2,300 price tag – apparently kept many potential buyers at bay.

According to a recent report from Alex Heath with The Information (paywalled, via TechCrunch), founder and CEO Rony Abovitz initially thought the company could sell one million units in its first year but later settled on a more conservative 100,000 target. Instead, the company managed to move just 6,000 headsets in the first six months.

Worse yet, a true successor to the first-gen Magic Leap headset could be “years away.”

Compounded by reports that Magic Leap has laid off multiple employees recently, it doesn’t paint a great picture for the company’s immediate future.

According to The Verge, “Magic Leap told The Information that its report was littered with inaccuracies and misleading statements.” As such, one should probably take the information with a healthy dose of salt. Often times, the truth in matters like these lies somewhere in the middle.

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Posts: 5,464   +6,145
The technology is impressive but it's not $2,300 impressive. I'd certainly enjoy the opportunity to use one, but the price is going to have to be a quarter of what it is or less for this to become anywhere near a market product.
Yep, AR seems super appealing to the consumer market at the right price.
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