A while back, one of the big PC makers, (not sure if Dell, or HP), hired a CEO that decided they were no longer going to build PCs. That particular jack*** was gone in a matter of months.
Arguably, Steve Ballmer is all for this person as a replacement, since it might actually succeed at making him, (for once), look good.
And you must have skimmed the article and missed this part?
Point is, it's not surprising that he'd be fine with ditching the Xbox in favor of more mobile push, since it's what he is familiar with. Cloud integration is more and more mobile-centric, so again, it fits well within Elop's familiar bias.
Again, you're forgetting his ideas are backed by Paul Allen and
OK, Surface lost about a half billion dollars on its first run. M$ has s*** for luck so far in everything they've tried in mobile, (Think "Zune"), and now they're going to make it a mobile operation? Not to mention the still piss poor adoption rate of Windows 8, despite the fact they're ramming it down people's throat's.(*)
I'm still "reeling", (pun intended), from the big "douches dancing on desks", Surface fiasco.
Good luck with that..
In any event, here we have another big shot, running his mouth about what M$ "should be", when all he knows is basically, what it seems he failed at before!
(*) Christmas is coming, and people will be giving and getting tons and tons of hardware, a huge percentage of which will have Win 8, pre-installed, and with no other choice in sight.
I'm sure M$ will distort this result, and claim all those X-Mas toys were sold BECAUSE of Windows 8, and not in SPITE of Windows 8.
With industrial intrigue & espionage being what is, I'm guessing any titan of a company such as M$,has to watch out for a "Trojan Horse", even to the extent it might be a new CEO.