Microsoft to encrypt Bing search traffic by default starting this summer

By Shawn Knight · 6 replies
Jun 16, 2015
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  1. Microsoft has offered Bing users the option to encrypt their search traffic for roughly a year and a half now. The thing is, the average user probably doesn't even know it’s a possibility or what the implications of encryption entail.

    Rather than spend a ton of money on a marketing campaign that may easily fall on deaf ears, Microsoft has simply decided to enable encryption by default. Easy enough, right?

    Bing Senior Product Manager Duane Forrester recently announced the tighter security measure via blog post. In it, he said the transition to encrypted search traffic will take place this summer and when it happens, traffic originating from Bing will increasingly come from HTTPS versus HTTP.

    Microsoft will continue to pass along a referrer string so marketers and webmasters will be able to identify traffic as coming from Bing. But to protect users’ privacy, the search term(s) that a user entered to find a particular link will not be shown.

    Forrester said Bing will provide some limited query term data through their various advertiser and marketer tools including its Search Query Terms Report, Universal Event Tracking and Bing Webmaster Tools.

    While it may sound like a setback for marketers and webmasters, it’s more about playing catch-up at this point. Google started enabling SSL for signed-in users back in 2011 (and went default for all users in 2013) with Bing partner Yahoo following suit in early 2014.

    Permalink to story.

  2. It's a good start. I don't use Bing however, I use Google anonymously through Startpage dot com. I think everyone should be using Startpage, or at least a similar search provider such as DuckDuckGo. I have also switched to Startmail from Gmail. While I don't have anything incriminating to hide, I don't like the idea of a profile being built around me using everything I have ever searched throughout my entire life.

    I am also one of the few people who don't have Facebook or any social media platform. I deleted my Facebook back in 2009, and I haven't looked back. I don't care what you ate today, and if friends are having a party/gathering, they will invite me directly (and vice versa). I suppose I've always been more of a face to face person anyways.
  3. Kibaruk

    Kibaruk TechSpot Paladin Posts: 3,286   +902

    Hehehe you are kind of cute, there is already a you profile, and will be there centuries after you are gone and in the end, why does it matter to someone who has no power whatsoever?

    Paranoid guys over the internetz yaaaay!
  4. @ Kibaruk : Thank you. I am well aware, hence my previous post explaining how I avoid making it easy for them. This new generation is all too ready to give up their rights. Of course it never gets tiring hearing from people such as yourself, as the saying goes; ignorance is bliss.
  5. Kibaruk

    Kibaruk TechSpot Paladin Posts: 3,286   +902

    You just make me laugh, thanks for being so cute and so "underground" you are really cool I would love to be more like you but I hate posting as Guests, usually they post bull waste.

    Like... you have any power over anything... it's really awesome.
  6. cliffordcooley

    cliffordcooley TS Guardian Fighter Posts: 9,714   +3,695

    <<< me
  7. wastedkill

    wastedkill TS Evangelist Posts: 1,423   +350

    Aww how cute Microsoft encrypting bing search traffic... why? they are only gonna give the government a backdoor key and decryption key...

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