Millions abandon Tumblr following porn ban

midian182

TechSpot Editor
Staff member

According to web analytics firm SimilarWeb, via The Next Web, Tumblr had 521 million page views in December. Thirty days later, that figure was down to 437 million—a near 100 million drop that represented a 17 percent decline in viewers.

Tumblr’s decision to remove virtually all adult material from the site— educational, newsworthy, or political nudity are still "fine"—was a reaction, or some would say overreaction, to the app disappearing from the App Store after the discovery of child pornography on the platform.

In November last year, there was confusion over why Tumblr had vanished from Apple’s store. A spokesperson for the site later explained that it kept child pornography off the service by scanning every image “against an industry database of child sexual abuse material.” A routine audit discovered content that had not yet been added to this database, allowing it to pass through Tumblr’s image filter.

Tumblr removed the offensive content, but the service went one step further and announced it would ban all adult material. Two weeks later, it was restored to the App Store.

Before the ban, users were warned before accessing adult-only blogs that contained sensitive material.

A change.org petition was started to make Tumblr reverse its decision. So far, it has received over 602,000 signatures toward the 1 million target. “Let people post porn, it’s 90 per cent of the reason anybody is on the site in the first place,” it states. Whether the campaign and lost users prompt a rethink on Tumblr's part remains to be seen.

Update: Responding to the report, a Tumblr spokesperson said: “We made a strategic decision for the business that better positions it for long-term growth among more types of users. This was the right decision.”

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Davin Peterson

TS Rookie
There used to several nudist blogs on Tumblr, but with porn banned they are all are gone.
Pictures of plain nudity are not porn. It only becomes porn when sex is involved
 

captaincranky

TechSpot Addict
There used to several nudist blogs on Tumblr, but with porn banned they are all are gone.
Pictures of plain nudity are not porn. It only becomes porn when sex is involved
Plain nudity is porn if they're under 18

I grew up in the hip culture, when all the young ladies were burning their bras. It was an era of not much in the way of secrets. Nowadays, you can get tagged for even an older teen showing a little bit of pokies.
 

Dustyn

TS Booster
A stupid decision to make so late in the life of Tumblr's existence.
It's not surprising at all to see droves of people abandoning this service.
I wonder what their future business plan will look like for this platform... if any.
 

LittleWing314

TS Rookie
They are not only losing porn posters. They blocked art content on my now deleted page by Alexandre Cabanel and William-Adolphe Bouguereau etc. Dozens of innocent pictures were flagged and they refused to unblock art images clearly allowed by their own criteria. Bouguereau's famous paintings of Dawn and Dusk are every bit as unwelcome on the new Tumblr as actual pornography. What a joke. I hope Tumblr sinks into oblivion.
 

LittleWing314

TS Rookie
What the hell else was Tumblr for? Certainly not as a legitimate, respected social media network.
A lot of the people I followed posted beautiful nature images that were really great. Looking through a lot of the blogs was tranquil and inspiring.