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MoviePass blocks access to select AMC theaters

By Polycount · 7 replies
Jan 26, 2018
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  1. MoviePass exploded in popularity over the holidays, reaching over one million concurrent subscribers in December. With a $9.95 monthly subscription fee, that adds up to be a pretty nice chunk of change for the company.

    For the unaware, MoviePass is a service that allows subscribers to watch as many movies as they'd like in theaters for a single monthly fee, making it ideal for weekly or even daily moviegoers. There's only two caveats of note: you can't see the same movie twice and you can only watch one movie per day.

    Due to MoviePass' recently popularity surge, the company has struggled to keep up with demand for their service. To help offset some of their growing costs, the company has announced plans to invest in film creation to boost revenue.

    Theater executives have come out against the service, calling it "unsustainable." This belief might prove true if MoviePass' latest decision is anything to go by - many MoviePass subscribers have reportedly found that their service debit cards no longer work at a "small handful" of AMC theaters, including some of the most popular locations.

    MoviePass took to Twitter to respond to customer complaints but their statements haven't shed much light on their reasoning:

    Some MoviePass subscribers, suspecting foul play on the part of theaters, approached AMC about the situation. However, the theater chain claimed they haven't been restricting the use of MoviePass in any way:

    Permalink to story.

  2. Did you even read article?
    Teko03 likes this.
  3. mctommy

    mctommy TS Addict Posts: 297   +68

    I think you failed to understand the moviepass business model which was never to make money in the first place. Moviepass loses money as soon as someone goes and watches 1 movie per month because they pay regular price (think of it as a debit card for movie theaters). Their long term plan was to sell the moviegoers viewing habit (long term).

    In short, it doesn't need abuseable nor being able to share among friends, it was never sustainable from the beginning.
    Reehahs likes this.
  4. lostinlodos

    lostinlodos TS Booster Posts: 142   +26

    The service is an experiment in data mining.
    On the flip side there’s the rare go users that buy in at 9.99 to not pay $15, $18, $20 on a one off.

    I bought into it in December. And have yet to use it once. I haven’t found a move worth seeing, at a time I could go. Granted I’m not the norm, anything that wins awards on tv award shows is unlikely to be of any interest to me, in the first place.
    But I’m not —quite— ready to write it off, maybe something will pop up worth spending two hours of my life on.
  5. ikesmasher

    ikesmasher TS Evangelist Posts: 3,050   +1,384

    I didnt fail to understand at all. Theres a big difference between losing money short run, and losing a metric ton of your cash short term, to the point where its a detriment to your expansion or monitization plans. I don't see any goodreason for moviepass to pull out of these super popular theatres unless they are absolutely guzzling cash. Moviepass hasnt even begun their plan of selling data yet.
    Last edited: Nov 10, 2018
  6. matrix86

    matrix86 TS Guru Posts: 846   +38

    I wouldn't be surprised if my local AMC has been denying this. They just recently started doing some serious BS with their ticket prices. It used to be one flat rate of $12 for a ticket. Now, they charge more for big blockbuster movies. My wife took her brother to go see the newest Star Wars movie and the theater was charging $18 per ticket due to the movie's popularity.

    So yeah, wouldn't put it past them to be sneakily blocking moviepass at that location.
  7. lostinlodos

    lostinlodos TS Booster Posts: 142   +26

    I don’t think it’s AMC blocking MoviePass. I think it’s something in the MoviePass system software choking on the price of some films. Remember AMC is being paid, full price, either by your pocket or by MoviePass. They’ve no reason to stop you from using MoviePass at all.
  8. mctommy

    mctommy TS Addict Posts: 297   +68

    You are indeed unique and definitely not the norm. I have 2 sets of friends with different circumstances and both sets go anywhere between twice a month to once or twice a week. The 1 couple that goes once or twice a week just see it as entertainment and watch almost every movie.

    It's moviepass choosing to block the theaters that they are losing the most money on = more popular locations

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