As a Netflix customer, I'm a bit skeptical of how effective this idea may be. Frankly, Netflix does not have the library to make customers reconsider ditching their cable companies. It might stall the exodus, but these guys are doomed if they keep trying to adhere to the current model. That said, Vudu would be more promising, as their service, while more expensive, is infinitely better than Netflix. But if the cable companies really want to retain some viewers... How about showing something worthy of waiting through 20+ minutes of commercials for? That would go a long way to solving the problem.
60% increase, $40.00 perhaps, for cable streaming, censored content on R rated movies. Partnering with cable companies-- my my they sure know how to go the way of the DoDo bird and tee off their customers.
Not sure about the US but in Canada Rogers already offers an on demand service for their cable subscribers.
I would be willing to pay Netflix $30 a month if they could provide the current content I want. Heck I would gladly pay a Rogers or Bell $30 a month for me to be able to watch the current content I really want to watch (its not as if I want 100+ channels, I just want 10).
I watch Netflix for $8 a month with a $25 per month internet subscription. This $33 / Month gets me all the TV that I want, and doesn't cost the $60 / month for the "Starter" package with my cable provider which only offers live TV (can't start shows when I want since it doesn't include a DVR) and only offers 70 channels. And I know that 20 of those channels are worthless to me since their either foreign language, shopping, or public access.