New academy offers degree course in becoming a social media influencer

midian182

Posts: 6,578   +58
Staff member

The Klingon language, cyberporn, clownology, there are plenty of non-tradional degree courses available these days, so it’s not too surprising to learn that ‘Social Media Influencer’ has joined the list. On Monday, Condé Nast Italia launched the first national social academy to train the next generation of digital media professionals.

According to WWD, the certified postgraduate degree program was developed in partnership with L’Oréal Italia’s luxe division and with the support of Milan’s SDA Bocconi School of Management.

The course’s 240 hours of lessons features classes on communication, social marketing, audience management techniques, content development, video and photo editing, and more. The program, run from Condé Nast’s Milan HQ, is being taught by 15 teachers.

Understanding the ethics of social media accounts will also play a large part of the course. The problem of online influencers not disclosing the fact that a post or video is sponsored content has been an issue for years, leading to the FTC clamping down on the practice in 2016. The program will teach students to be transparent about advertised content.

“This is our social responsibility; we have to train people. And if one day a company will need trained and professional influencers, we will be the only ones to be able to provide them,” said Condé Nast Italia’s chief executive officer, Fedele Usai.

20 female students have been selected from 2000 candidates to join the first academic term free of charge. Two more sessions are set to arrive next year, both of which are open to 40 students who will have to pay for the courses. Once all the programs are over, the 100 social media professionals will be added to Condé Nast’s 300-strong team of social influencers.

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S

senketsu

"20 female student have been selected to join the first academic turn free of charge" guess for a guy trying to get in and not able to or having to pay (article's a little unclear there) it's clear that you just don't have as much value. Nice take home message.
 

Theinsanegamer

Posts: 2,311   +3,266
"20 female student have been selected to join the first academic turn free of charge" guess for a guy trying to get in and not able to or having to pay (article's a little unclear there) it's clear that you just don't have as much value. Nice take home message.
I highly doubt there are that many guys interested in becoming a "social media influencer".
 

Uncle Al

Posts: 8,001   +6,775
At the risk of appearing to be an "old fuddy dutty" I have noticed that more and more colleges are tailoring their class offerings to these popular theme's rather than core academic's. Not saying the new classes are without value, but only when the student has a complete education of core courses so they can better influence and learn from the newer, more popular ones. Far too many colleges and universities are now operating on the pro-profit principle rather than sound education models. Great for the kids that love them, but later on in life they risk not having the basic principles that will allow them to adapt to an every changing world .....
 

Kenrick

Posts: 631   +401
You dont need this academy. The most clickable videos in youtube have a still of cleavages/bikini on it. That is how you start successfully.
 

Kibaruk

Posts: 3,836   +1,186
The course’s 240 hours of lessons features classes on communication, social marketing, audience management techniques, content development, video and photo editing, and more.
You know what, if it has marketing, photo and video editing, audience management, and whatnot, it doesn't sound that crazy. Even if you don't end up being a "media influencer", actually let's take that title out of the picture and call it media marketing, it looks pretty well thought and you could do quite a bunch of stuff with a degree to back it up. Don't be so short sighted guys.

@turismozilla yeah you are not getting moderated with that comment /s...