New team from crypto exchange FTX will help publishers push tokens into games

midian182

Posts: 8,003   +87
Staff member
A hot potato: Given the constant backlash against companies trying to merge the worlds of blockchain/NFTs and video games, the area might not hold as much appeal as it once did. But FTX seems to disagree; the crypto exchange is launching its own gaming unit to encourage game publishers to dive into cryptocurrencies, blockchain networks, and non-fungible tokens.

Bloomberg reports that FTX Gaming will be a “crypto-as-a-service” platform that game companies can use to launch tokens and for supporting NFTs in games. It began hiring its fully remote team earlier this month, targeting software engineers with Unity experience.

“We are launching FTX Gaming because we see games as an exciting use case for crypto,” an FTX spokesperson told Bloomberg via email. “There are 2 billion+ gamers in the world who have played with and collected digital items, and can now also own them.”

The news comes after FTX last year announced a $100 million investment with two partners to push the integration of the Solana blockchain into video games.

To say that most gamers are against NFTs in games is an understatement. There has been plenty of outcry against the likes of Ubisoft, Square Enix, and the Stalker 2 devs over their plans to add them to titles—the latter abandoned its NFT ambitions over the outcry. We’ve also seen voice artist Troy Baker and Team 17 drop out of projects due to the backlash.

But some firms aren’t put off by the public’s response. Ubisoft, for example, is still adopting the “No, it's the children who are wrong" stance by claiming gamers “just don’t get it,” and GameStop is opening an NFT marketplace.

Brett Harrison, president of FTX US, gave his view to The Verge.

“I think the backlash is primarily out of concern that the focus on cryptocurrency will divert the efforts of game studios away from making the best game possible for the players,” he said. “We believe that blockchain technology takes features of games that already exist, such as in-game avatars, skins, and rewards, and makes it possible for players to own, invest, and trade these items outside of the game. But the enjoyability of the game for all players, including those who don’t wish to participate in these kind of economies, should always be the primary objective regardless of whether blockchain tech is involved.”

Using the “it’s for the players” excuse is one that’s been rolled out plenty of times before—it was also given as justification for loot boxes—but it’s hard to believe, especially when so few people are asking for NFTs in games and the companies behind them are set to make a fortune from the transactions.

Photo by Quantitatives.io on Unsplash

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m4a4

Posts: 2,935   +3,789
TechSpot Elite
Yeahhhh... come up with a compelling reason to use NFT's over traditional purchases before you start pushing it this hard.
No one sees any added value from them for gaming MTXs.

The most practical use (outside of gaming) I've heard of is using them for digital passes to get into stuff (or get discounts). Which lets you sell the NFT when you no longer want it (instead of having a subscription/card you cancel).
 

Dimitriid

Posts: 2,216   +4,268
Scammers, volunteering to scam gamers.
What a surprise.

What's surprised is how quickly these scams prop up: We're on like 3 or 4 layers of pyramids on top of pyramids at this point, all promising people they'll get rich beyond their wildest dreams over night and people *still* trusting them and fueling this.

It's incredible to see just how much a bunch of tech bros talking about algorithms can obfuscate and bury the lead so effectively as multi-level marketing schemes flourish on Cryptos.

 

terzaerian

Posts: 1,369   +1,968
The best use case of crypto in gaming will be the one people aren't even aware they're using. Nobody wants BAYC: The Game; everyone does want the money duping issues in Grand Theft Auto Online fixed once and for all, which is something a blockchain could conceivably help accomplish. It's too bad the former seems dead set on strip-mining the fad while the latter is so frothingly ***-mad at anything remotely involving crypto they'd cut their nose off and immolate it to spite their face.
 

Theinsanegamer

Posts: 3,406   +5,713
Yeahhhh... come up with a compelling reason to use NFT's over traditional purchases before you start pushing it this hard.
No one sees any added value from them for gaming MTXs.

The most practical use (outside of gaming) I've heard of is using them for digital passes to get into stuff (or get discounts). Which lets you sell the NFT when you no longer want it (instead of having a subscription/card you cancel).
Their use as digital passes is a horrifying thought. Remember: once something is on the block chain, it cannot be easily removed. That NFT used as a pass can be lorded over you for any reason. Use a NFT pass to attend a gaming convention that is labeled "problematic" 10 years later, and anyone with an axe to grind now has irrefutable proof you were there.

There is no privacy on the blockchain, there is no erasure on the blockchain. It's a horrifying thought.
I think the backlash is primarily out of concern that the focus on cryptocurrency will divert the efforts of game studios away from making the best game possible for the players
Becuase that, demonstrably, is what happens anytime a method of monetization is introduced to gaming, it is abused to the point of writing games around the system to make more cash. Happened with DLC, happened with microtransactions. There is absolutely no reason to believe that the crypto bros and NFT shills, who are SO horny to slam speculation into every single aspect of their lives that they frequently lose their pants over bad deals and half baked code, are going to be any better about it.

The NFT market is rife with scams, spams, theft, cirminal activity, harassment, and cult like behaviour. Nobody wants that toxic asset anywhere near their hobby.
 

m4a4

Posts: 2,935   +3,789
TechSpot Elite
Their use as digital passes is a horrifying thought. Remember: once something is on the block chain, it cannot be easily removed. That NFT used as a pass can be lorded over you for any reason. Use a NFT pass to attend a gaming convention that is labeled "problematic" 10 years later, and anyone with an axe to grind now has irrefutable proof you were there.

There is no privacy on the blockchain, there is no erasure on the blockchain. It's a horrifying thought.
...You don't understand how the blockchain works at all (hint: it doesn't store your contact info). And are way too paranoid over whatever understanding you think you have. What a ridiculous made-up argument against it. I think you should stick to worrying about such scenarios on social media for the time being...

Besides, buying something with credit still has that "paper trail" you're so worried about lol
 

envirovore

Posts: 493   +920
TechSpot Elite
The best use case of crypto in gaming will be the one people aren't even aware they're using. Nobody wants BAYC: The Game; everyone does want the money duping issues in Grand Theft Auto Online fixed once and for all, which is something a blockchain could conceivably help accomplish. It's too bad the former seems dead set on strip-mining the fad while the latter is so frothingly ***-mad at anything remotely involving crypto they'd cut their nose off and immolate it to spite their face.

It's been fairly obvious here that I'm one that sees no sense in either crypto or NFT's, that though is perhaps one of the best arguments I've heard for any sort of blockchain involvement in games, and one that isn't just an attempt to rake players for all their worth either.
 

terzaerian

Posts: 1,369   +1,968
It's been fairly obvious here that I'm one that sees no sense in either crypto or NFT's, that though is perhaps one of the best arguments I've heard for any sort of blockchain involvement in games, and one that isn't just an attempt to rake players for all their worth either.
Mercenary speculators are a problem in crypto as anywhere else and I have little love for them either, and the JPG NFT scene is especially rife with them. I believe the technology has potential far beyond that which is being squandered or misapplied and I hope that this particular fad dies down soon so that more serious, thoughtful and useful applications can come forth.
 

Dimitriid

Posts: 2,216   +4,268
It's been fairly obvious here that I'm one that sees no sense in either crypto or NFT's, that though is perhaps one of the best arguments I've heard for any sort of blockchain involvement in games, and one that isn't just an attempt to rake players for all their worth either.
That's not really inherent of crypto though since the system wouldn't need to be open and the ledger for items can just be replaced for a ledger kept by Rockstar in a competent fashion: More serves, more backups, not relying on peer-2-peer, etc.

It would work, yes, but this is like saying "You know what? My house is super dirty and I'm tired of my pest control solutions never really getting rid of my pests problems but I know how I can finally get rid of them: I need to detonate 2 tons of C4 inside my house and blow up my entire block"

Would it get rid of the pests? Sure if every single piece of building material and stick of furniture in your house is obliterated you can be extremely certain it would kill all insects and rodents along with it.

Yet why wasn't just cleaning your damn house an option, why do we listen to explosive salesmen trying to solve all our issues by detonating them out of existence?
 

Theinsanegamer

Posts: 3,406   +5,713
...You don't understand how the blockchain works at all (hint: it doesn't store your contact info).
In the case of a NFT used to confirm details, actually yes it would. You didnt bother with context, a typical cryptobro move
And are way too paranoid over whatever understanding you think you have.
The world of crypto is LOADED with scams, rug pulls, and pump and dump schemes, NFTs themselves are the embodiment of the greater fool scam. After a decade of these scams becoming the norm being paranoid of their presence in other industries is normal. The toxic positivity that plagues crypto spaces is utterly alien to the rest of the world.
What a ridiculous made-up argument against it.
You have not disproven anything I have said, nor made any real arguments other then trying to ahndwave everything away on the basis of nothing.
I think you should stick to worrying about such scenarios on social media for the time being...
I think you and your fellow cryptobros should take all your crypto and NFTs and stick them where the sun dont shine. Stay in your lane and you wont get flak. The gaming sphere has been pretty clear, we dont want you or your tech-fetishism in our hobby.

Besides, buying something with credit still has that "paper trail" you're so worried about lol
Credit companies dont have public ledgers with all the activity of all their users available for anyone to see. Crypto blockchains, OTOH....

You seem to be really misinformed on crypto. There's a video, well researched, that I think you should watch. He provides sources for all his claims. If you want to argue that crypto is actually good, you can start by refuting sources instead of magic handwaving.


https://web3isgoinggreat.com/
https://tante.cc/2021/12/17/the-third...
https://davidgerard.co.uk/blockchain/...
https://amycastor.com/2021/03/14/meta...
https://www.stephendiehl.com/blog/cry...
https://blog.mollywhite.net/blockchai...
https://www.motherjones.com/politics/...
...
https://davidgolumbia.medium.com/cryp...
https://marker.medium.com/fintech-is-...
https://naavik.co/business-breakdowns...
https://www.gawker.com/culture/the-fu...
https://twitter.com/NFTtheft
https://www.theatlantic.com/ideas/arc...
https://www.gamesindustry.biz/article...
https://www.technollama.co.uk/platfor...
https://davidgerard.co.uk/blockchain/...
https://twitter.com/Bitfinexed

DAOs, NFTs, play to earn games, all these systems exist to get you to buy crypto, because the system will totally collapse if fresh cash is not injected into the system. Crypto, and NFTs in particular, are greater fool scams and have no inherent value.
 
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Theinsanegamer

Posts: 3,406   +5,713
Mercenary speculators are a problem in crypto as anywhere else and I have little love for them either, and the JPG NFT scene is especially rife with them. I believe the technology has potential far beyond that which is being squandered or misapplied and I hope that this particular fad dies down soon so that more serious, thoughtful and useful applications can come forth.
Crypto, stripped of its brainless speculation, is a fancy method of book keeping. What it can do, other technologies can and have done not only for decades, but with a tiny fraction of the processing power to do so. Visa processes more transactions in a second then crypto blockchains can do in an hour, and using a minute amount of power, both electrical and logical, at the same time.

You can tell from a distance that crypto coins started as someone's hack-a-thon project, a "what if" project to see if it could be done.
 

m4a4

Posts: 2,935   +3,789
TechSpot Elite
In the case of a NFT used to confirm details, actually yes it would. You didnt bother with context, a typical cryptobro move

The world of crypto is LOADED with scams, rug pulls, and pump and dump schemes, NFTs themselves are the embodiment of the greater fool scam. After a decade of these scams becoming the norm being paranoid of their presence in other industries is normal. The toxic positivity that plagues crypto spaces is utterly alien to the rest of the world.

You have not disproven anything I have said, nor made any real arguments other then trying to ahndwave everything away on the basis of nothing.

I think you and your fellow cryptobros should take all your crypto and NFTs and stick them where the sun dont shine. Stay in your lane and you wont get flak. The gaming sphere has been pretty clear, we dont want you or your tech-fetishism in our hobby.


Credit companies dont have public ledgers with all the activity of all their users available for anyone to see. Crypto blockchains, OTOH....

You seem to be really misinformed on crypto. There's a video, well researched, that I think you should watch. He provides sources for all his claims. If you want to argue that crypto is actually good, you can start by refuting sources instead of magic handwaving.


https://web3isgoinggreat.com/
https://tante.cc/2021/12/17/the-third...
https://davidgerard.co.uk/blockchain/...
https://amycastor.com/2021/03/14/meta...
https://www.stephendiehl.com/blog/cry...
https://blog.mollywhite.net/blockchai...
https://www.motherjones.com/politics/...
...
https://davidgolumbia.medium.com/cryp...
https://marker.medium.com/fintech-is-...
https://naavik.co/business-breakdowns...
https://www.gawker.com/culture/the-fu...
https://twitter.com/NFTtheft
https://www.theatlantic.com/ideas/arc...
https://www.gamesindustry.biz/article...
https://www.technollama.co.uk/platfor...
https://davidgerard.co.uk/blockchain/...
https://twitter.com/Bitfinexed

DAOs, NFTs, play to earn games, all these systems exist to get you to buy crypto, because the system will totally collapse if fresh cash is not injected into the system. Crypto, and NFTs in particular, are greater fool scams and have no inherent value.
No. All I see is baseless hatred and a desperate excuse to vomit it out, all over something you don't understand.

So, unless you know of a magical way of taking a random NFT and gleaning basic real-world contact info off of it (not just the digital address), without going through private data, or anything else that would publicly be available for any other avenue of purchase, we're done. Your claim of NFT's magically being lorded over someone is laughably un-defended by you, even with all that deflection.