While I can see the value of this for OEMs, I don't see the point of this for the DIY aftermarket. My R7-1700 and R5-3600X both came with Wraith Spire good stock coolers and I can also just latch one of my AM2/AM3 coolers onto an AM4 motherboard.
OEMs? OEMs don't particularly care if they make computers that are noisy. This is for DIY people and system integrators who want to make their computers as silent as possible.