The new gig economy is getting out of hand. Nvidia didn't even have to ask or pay GN, and they got results!
Why would Nvidia have to pay Gamers Nexus? I mean they showed exactly what happened, cables not being plugged in all the way, with a whopping 4mm left before the cable was fully seated and it being pulled to one side, they even showed evidence of the melted cables provided by the user and replicated the issue.
I know that companies are big and evil, but it's the user error, could the cable have been designed to be ever more dumb safe? Most likely! Is it the user fault for being unable to plug on a cable correctly? Ultimately, yes.
And for the argument "oh but it only happens with 4090", yes, because only 4090 so far use this connector, so what? It didn't happen before because older connector make a more obvious click, but if that lack of a click when plugging in a cable is your cue to say it's Nvidia (or whoever designed the new connector standard), then no.
Don't get me wrong, I'm not saying Nvidia is good or bad, but if there are issues with the series 40 that's the pricing, not the power connector. Out of all who purchased the 4090 below 1% had issues, it sounds totally reasonable that those users didn't plug in the cable correctly, it's not like 50% of people couldn't do it, at that point you could argue that the design would just be bad.