I don't feel sorry for him, either. As I see it, it is a fact of life when buying any technology related product.
I am waiting, because of the pricing situation in general, to do two builds. Honestly, I cannot say who I will go with for a GPU. My main interest in GPUs is that I run compute projects -
BOINC and AMD has outperformed nVidia in compute tasks for many years now. To top that off, the project in which I have done the most work finally supports AMD GPUs. So it is entirely possible that I will go with AMD.