Nvidia GeForce RTX 4070 Ti Review: Can It Hit the Mainstream at $800?

[m3tavision]

No sales tax where I live.

https://www.newegg.com/msi-geforce-rtx-4070-ti-rtx-4070-ti-ventus-3x-12g-oc/p/N82E16814137772
MSI RTX 4070 Ti OC 12GB Video Card $839.99

Not sure your point though... if you look on that graph, the XT is clearly better...!

 

[AlaskaGuy]

Not sure your point though... if you look on that graph, the XT is clearly better...!

The XT is an AMD card which means it's total crap.

 

[Bp968]

I think far and away the biggest problem with Nvidia is that their naming scheme makes zero actual sense. If they would maintain price brackets with GPU names many of us would be way more tolerant of price increases. I used to spend 300-400$ on a new GPU and so would buy the xx70 series cards. I bought the 970 for about 300-350$ and the 1070ti for 450$ just before the market went insane due to crypto. Right at the edge of crypto I bought a 1080ti for 750$ (and paid for it with mining while idle). Since then I've sold my 80ti class card to fund the next upgrade. the 20xx series cards are when Nvidia blew up the name/pricing connection though. The 2080ti should have been 700-800$ and instead was 1200$, a 50% price premium! That made the 2080 the card that replaced the 1080ti price bracket and it was a sad 10-20% performance boost best case (ignoring DLSS/RTX which was crap at the 20xx release).

So I skipped the 20xx class cards and when Nvidia announced the 30xx series cards and their prices I immediately sold my 1080ti the same day on ebay for 600$. I ordered a evga 3080FTW for 770$ from evga direct and got super lucky and got one right away in the first 3 weeks. The 3080 was a huge leap over the 1080ti and a substantial leap over the 2080ti. So it looked to all of us GPU buyers as if Nvidia had decided that the xx80 series cards were going to be the new 700$ price bracket with the new xx90 series cards taking over for the 80ti/titan class cards in price and performance.

Now the 40xx series cards have arrived and we have the 20xx series all over again, except this time the cards do actually have a decent performance improvement within price bracket and nvidia has gone and screwed with the names again. The 4070ti seems to compete in roughly the same price bracket as the 3080(10gb)-3080(12gb) or 700-800$ range. It seems to range from a 12-25% performance uplift over the 3080 (10-12GB) cards at similar MSRPs.

The 4080 seems to slot into the same price bracket as the 3080ti (1199$ MSRP) with a 22-30% performance uplift. The only thing I can guess is that they are screwing with the naming to try and make the cards look like a larger uplift in performance then they really are at a FPS/$ level. And it seems to work since I almost never see reviews comparing cards across MSRP price brackets, instead the dutifully jump on the companies propaganda train and compare the 1080 with the 2080 and 2080 with 3080 and 3080 with 4080 instead of comparing what you actually get for the price you spend.

I mean how many of us choose our video cards based on the name of the card? I'd assume most of us are like me and have a specific budget or performance level we are aiming for and we look at cards in that particular price bracket. 600-700$ is my new max price bracket and so the 4070ti slots right in there. But its 20-25% best case performance boost simply isn't enough to warrant an upgrade, especially considering how well the 3080 still handles pretty much everything.

I think Nvidia's current pricing is an attempt to capture as much of the market into the very top end of the scale (4090 with the 4080 being the "poor mans" top end) and trying to avoid even offering anything in the 500-700$ range that seems to sell the best to a good chunk of enthusiasts. I think their also trying to not crater sales of their 30xx cards they still have in large quantities as well.

I also think we probably need to get used to this cycle of boom and bust with GPUs. Nvidia felt they under priced their cards with the 30 series but what really happened (other then crypto and a big influx of bored gamers who couldn't go to live events) is that they had created a bubble with the terrible value of the 20xx series cards. The 30xx series were so good and priced so well that not only were they a good upgrade for 9xx and 10xx series owners, they were also a excellent upgrade for 20xx series owners wanting to step up a level or two in their price bracket (from a 2060 to a 3070 or 3080 for example).

Now with the 40xx series cards they released them with a good uplift but prices that only worked during massive shortages and intense demand.

The 50xx series cards will likely be the upgrade point for most of us 30xx owners. The question of course will be if they try and maintain the 20xx/40xx pricing or if they once again jump back into the 10xx/30xx pricing that moves huge volumes?

Why cant Nvidia just stay consistent with their naming scheme for at least a few years!?

 

[amghwk]

After all this and Steven Walton still gave 80 for this card?

 

[Axeia]

People sometimes claim that Nvidia has the influencers paid off but if this is what paid off press looks like...

That's why I think 'influencers' should be a term reserved for the typical hogwash that usually starts with "hey guys" before trying to shovel whatever they're getting paid for down your throat. Gamers nexus and Hardware Unboxed (techspot) are a different breed.
YouTube thankfully still has a couple of critical reviewers which is why I personally never really refer to the good ones as influencers. Influencer to me are the people on tiktok, Instagram and Twitch that will happily promote brands if they get compensated for it (basically 'celebrities').

 

[m3tavision]

The XT is an AMD card which means it's total crap.

Proof u don't game....

 

[AlaskaGuy]

Proof u don't game....

I started out with Duke Nukem.

 

[Pooctox]

My $900 3080 10GB will be fine for few years.

 

[meric]

That's why I think 'influencers' should be a term reserved for the typical hogwash that usually starts with "hey guys" before trying to shovel whatever they're getting paid for down your throat. Gamers nexus and Hardware Unboxed (techspot) are a different breed.
YouTube thankfully still has a couple of critical reviewers which is why I personally never really refer to the good ones as influencers. Influencer to me are the people on tiktok, Instagram and Twitch that will happily promote brands if they get compensated for it (basically 'celebrities').

Influencers don't bother me much, after all it's a way to earn money, in their perspective. And I always try to be "awake" whenever I read/watch a review of a product, to get informed from different sources. What bothers me is the fact that there are millions who fall for misleading PR, without making enough research about the said product.

 

[Porkous]

The issue with the manufacture costs of such highly complex chips is also coming from the race and competition each node brings. This race is getting more complex and the market did not catch up.
They have to cram more and more transistors, and design new processors, but the consumer market did not catch up. We are still, most of us, on displays that have way too many FPS from these cards, so the manufactures don't have what to push to the limit anymore for these gamers, as they got plenty of FPS already. On the otherhand, RT seems it came a bit too slow to the market and the price is all of a sudden too high, even though the hardware is capable, its complexity grew tremendously all of a sudden, too.


They won't deliver 26billion transistors to the main stream, as the the main stream has no potential to grow, unless everyone affords RT capable hardware and is willing to sacrifice fps.

Its interesting that phone processors for example, passed 10 billion transistors mark, but there the demand is only high in gpu area for the mainstream consumers.

Nvidia should have entered mobile gaming somehow, then they would have had the incentive to bring billions of transistors easily to the open mainstream



https://cdn.mos.cms.futurecdn.net/9JqECJmZZeoXg9ekxYvcJf-970-80.png.webp

 

[Ludak021]

The 4070 Ti spat out 193 fps at 1440p in Hunt: Showdown, which surprise, surprise meant it was delivering previous generation flagship performance.

and there I was, utterly shocked, by 2060/s and 2070/s performance, both failed to surpass what was expected (at least by me, and people like reviewers) giving us 1080Ti, the new king of 2000 geforce series.

 

[SmCaudata]

RTX 3090 MSRP: $1,499
RTX 4070 Ti MSRP: $799

I look at it within the same series. The 90 series agave always been way overpriced on a $/frame metric. The 3080 is slightly more expensive per frame than the 4070ti. Historically you’d see relatively flat cost with a significant performance bump. The exception of course being the original 2000 series.

When the 3080 launched it was 25% less per frame than the 2060 super and almost half the cost of the 2080.

I don’t expect that level of improvement every generation but I think with what we see in the CPU world at least 20% in cost per frame improvement within the same series should be the bar for value.

 

[MasterAce]

My 3070, the slowest gpu in the test, does hit at least 60fps in every test (1440p). Unfortunately there was no RT score for 3070.

Anyhow, just more evidence that I can skip this generation…

 

[rmcrys]

My 3070, the slowest gpu in the test, does hit at least 60fps in every test (1440p). Unfortunately there was no RT score for 3070.

Anyhow, just more evidence that I can skip this generation…

I think it's a nonsense to buy each generation of GPUs unless:

- you get an extraordinarily price selling yours almost not having to spend a dime buying the new one

- or you are "special" person that always has to play at Ultra @ 4K or 8K at Ultra high framerates with DLSS or FSR turned off

- or you are a professional that works with 3D / CAD and additionally... you play games.

With my rtx 3060ti I play all games with or without DLSS at from 1440p up to 4K with excellent graphics and framerates. Honestly I also compared some games with and without DLSS, also Ultra vs. Very high graphics and I noticed almost no difference, if any at all. And when playing a game, I'm fixated on that game, not on the minimal graphical differences.

A huge part of gamers use consoles and they are much less powerful than most PCs, no harm done and they are happy.

 

[waclark]

Shouldn't the typical newegg price be closer to $899, as all the AIB will be closer to this than the fake $799 MSRP?

No, more like $849, but there are cheaper options and Amazon has a couple offerings at $829.