Nvidia is pulling the plug on the controversial GeForce Partner Program

So glad they did this, tbf it's anti freemarket and is worse for consumers. Intel have been doing this for years with HP and Dell.

 

It will be interesting to see how it all shakes out .... I'm inclined to think it will be better .....

 

Sucks for the Tawniese companies that all agreed to do it and already setup the new product lines and names. I best Dell and HP saying no was a big factor. Dell seems to be the largest now in OEM gaming devices, lots of choice and they drive pricing across certain segments, losing all of that to AMD would hurt Nvidia more than Dell. HP's Omen line seems to be picking up some steam as well.

 

I think it was pretty certain what Nvidia was doing when we saw ASUS pull their STRIX branding from their AMD gaming GPUs and give AMD a different brand and when Gigabyte released a generic AMD gaming box while the Nvidia box had the AORUS branding.

It's ironic, as the damage has already been done to MSI, ASUS, and Gigabyte who were the first announced signees of the GPP from Kyle Bennett's article.

 

"Still, today we are pulling the plug on GPP to avoid any distraction from the super exciting work we’re doing to bring amazing advances to PC gaming."

More like to avoid a lawsuit.

 

People seem to be celebrating a lot, but I still have a lot of questions.
1. If they canceled the program then what about the companies that already signed up?
2. Are they just stopping from accepting new applicantions to the program?
3. Is the damage already done and AMD will continue to be relegated to unknown gaming brands (like Arez instead of ROG)?

I guess we'll have to see how things change.

 

These are my concerns as well. I imagine Asus backtracking on AREZ, even if they were "allowed" to, might give off too many red flags.

We will indeed just have to wait and see where things go.

 

They're big enough to get attention from the regulators now. The EU competition authority has teeth, and they caught the scent.

What isn't clear is why specific people in Nvidia seem to be stupid enough to expose them to risk of regulatory discipline.

 

At the end of the day, average consumers n gamers could careless. Nvidia will get their way in the end anyways cause AMD has crap cards n likely always will.
As someone has pointed out, Intel has been doing this to several companies. Hasnt stopped them from doing business as usual.
Im sure nvidia will either just reach a new deal with its partners, they may penalize them if they decide to revert back or even just drop them all together. World knows Nvidia has the best cards and companies like Asus know gamers arent buying $1500 with AMD cards in them.
I go into a Best Buy store n see AMD cards on the shelf n then see Nvidias cards but most sell out as soon as stock is in. Even saw a 1070 ti sell for $700. The Vega 56 was over $800.

 

It's because the fines don't matter at all, ruining the competition will help their business a lot more.

 

Consider this the market's vaccine for future sh!t that's likely to happen. AMD has been burned so badly by Intel over the decades that they weren't going to just roll over and let Ngreedia rip them a new one without a fight.

 

Meanwhile, AMD is blocking Asrock from selling Radeon cards in EU and the US....

 

WHAT?!

 

Ignorant comment. I bet you're the person that claims everyday AMD will go out of business. Has history ever taught you two things in the tech industry? 1.) No one stay's number one forever. 2.) AMD always finds a way to survive.

 

Of course it won't affect the performance of the goods.

We are talking about brands here. For long brands has been one of the determinant factor in consumer purchase and the way many industry is consolidating its players, there are only few players left for each kind of product. In graphic chip industry practically only two.

This condition had entrenched more brand cultism behavior, almost akin to religious dogma. People just hold their brand/belief so deep inside their heart they expect divinity aspects from the brand.

What nvidia just did clearly not a winner trait as they currently are, nor divine. It's such a loser paradigm instilled from insecurity complex. You know what happen when people "feel" this insecurity from their worshipped idol? Right, either they grow apathy or they simply jump ship. Damage has been done, the green team is no longer invincible.

 

Source?

 

Are you that shocked about how scummy Intel is almost since the day they were founded? Ah to be young.

 

Baseline prices are going to be higher than any previous generation and it's not a trend, it's the new norm.

 

It also takes another company to beat another. Whos beating Nvidia, oh wait no one.

now your talking out your a** as no said anything about anyone going out of business. AMD just dont do great cards, this is factual.

Last I checked, surviving aint winning.

 

Yes, because they are a brand new partner. Did you report when Nvidia prevented Galax from selling in Europe? Nope. It is common to start new partners off with limited coverage.

 

I was reffering to what you think Intel has been doing to AMD for last decade.

 

I'd like to read that story if you don't mind finding it.

 

Google....
keywords: AMD Asrock
You're welcome.

 

This isn't quite it but it is when they combined with KFA2 and started selling cards it Europe.

https://www.bit-tech.net/news/tech/nvidia-partners-galaxy-and-kfa2-merge-to-fo/1/

Finding an older source will take a bit of digging.