One in four US millennials now own a smartwatch

Shawn Knight

Posts: 12,895   +125
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Smartwatch sales in the US increased 61 percent in the 12 months ending November 2018, generating nearly $5 billion in sales according to The NPD Group's new Smartwatch Total Market Report.

Younger consumers ages 18-34 are largely responsible for the segment’s growth. NPD’s Consumers and Wearables Report found that 23 percent of adults in this age range now own a smartwatch, up from just 12 percent in December 2017.

Apple continues to lead the way in the US. Along with Samsung and Fitbit, the three brands were responsible for 88 percent of unit sales in 2018. Traditional watch makers like Fossil and fitness brands such as Garmin are also working to grow their market share, the research firm said.

Weston Henderek, director and industry analyst for NPD Connected Intelligence, said smartwatch sales gained strong momentum over the last 18 months, proving the naysayers, who didn’t think the category could achieve mainstream acceptance, had potentially judged too soon.

A key tipping point, Henderek said, is the ability to be truly connected via built-in LTE without the need to have a smartphone nearby. Consumers “now recognize the value in being able to complete a wide range of tasks on the device including receiving notifications, messaging, accessing smart home controls, and more,” Henderek added.

Lead image courtesy GaudiLab via Shutterstock

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Posts: 738   +570
Xiaomi Mi band for the win! I had a FitBit One for a looong time until I acidentally washed it. I contacted support and they said they could sell me another for $99. I found the Mi Band 2 online for $21 and it had way more features, battery life being one of them. I've since upgraded to the Mi Band 3 and paid $27. This thing does EVERYTHING for such a low price. Scratch protection of the screen is the only downside, but if it gets badly scratched, I'd simply buy another. I'm a customer for life.


Posts: 409   +204
I recently upgraded from the pebble time to the Apple Watch series 4. The Apple Watch is definitely better but im going to miss my Pebble devices. Such a shame they got eaten by fitbit.


Posts: 1,418   +693
I am interested in a smart watch. But I dont wanna charge it more often than 1s a month. Or at least have a charging pad I could throw it on at the same time as my phone to charge. I also dont wanna pay a lot for any of those requirements I have. This is not the best time for me to own swatch it seems.


Posts: 3,324   +3,726
I don't know a single person under 35 who owns a smart watch. And aren't millenials all too poor to afford one anyway? That's what they keep telling us, after eall.