I had a Philips 27" 4K monitor and its performance was exceptional. I bought it on Amazon and all of the reviews it had said it was a worthy machine for the price. I don't know why the price in your country is 700USD but I purchased it from Amazon for 245USD. I checked on Amazon, Walmart and Best Buy, etc. and the price range for a 27" 4K monitor ranges from 200 to 300USD. I don't know if it is exactly the same monitor but the one I had was exceptional. The Philips website does not give a price range for this item and the reviews rated it at about a 2 out of 5 on the website. 700USD seems quite expensive for a 2 out of 5 rated machine that sells anywhere else for only about 245USD. Let the buyer beware.