Reports claim that Facebook will soon introduce ads inside Messenger

midian182

TechSpot Editor
Staff member

Facebook’s incredibly popular Messenger service will introduce ads inside the platform sometime within next few months, according to a report from TechCrunch. A document obtained by the site says that businesses will be able to send advertisements as messages, but only to those users who have already initiated a conversation.

The document, which TechCrunch says it acquired from a “verified source” that it is keeping anonymous, also revealed that Facebook has introduced a personalized URL short link for companies to share that, when clicked, will open a chat thread with the business.

As TechCrunch points out, this short link is essentially the next generation version of a customer support number. It uses the format fb.com/msg/ followed by the Facebook username of the page, like fb.com/msg/TechSpot.

Brands will be able to share their personalized short links as a quick way for consumers to get in touch with a customer service agent. And once someone contacts a business on Messenger, they’ll start receiving ads from the company.

The exact nature of the ads is still unclear, although it’s been suggested that they could be used to inform people of upcoming sales and product launches, and possibly use videos or GIFs to promote items. Firms may even contact Messenger users to inform them that a product they previously showed an interest in has been reduced.

If the report proves to be accurate, it appears that you’ll be unable to opt out of receiving ads from companies you make contact with, which could stop people from messaging them at all. It is possible, however, that users may be able to ask firms to stop sending them ads, much like unsubscribing from an email marketing list.

Facebook has talked about increasing Messenger’s use as a B2C platform in the past, so it looks as if this feature really will be implemented, but there’s always the chance that Facebook may alter some elements if the public response is overwhelmingly negative. We’ll no doubt learn more at F8, the company's annual global developer conference, in April.

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Skidmarksdeluxe

TS Evangelist
I don't care what FB does with it's messaging platform just as long as they don't turn their 'ruin everything they touch' ideas to Whatsapp
 

andrewdoyle88

TS Addict
Ads annoy me to the point where I will go out of my way to avoid buying that product if the ad is forced upon me. Watch this 30 second ad before your 1 minute video plays.
 
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Reactions: Adhmuz

Adhmuz

TechSpot Paladin
Ads annoy me to the point where I will go out of my way to avoid buying that product if the ad is forced upon me. Watch this 30 second ad before your 1 minute video plays.
Funny, I feel exactly the same way, force your advertisement on me, customer lost forever.
They're making it easy for me to move away from Facebook if they add much more crap like this
Only now are you getting the picture? You should have left when it became a publicly traded company selling your like statistics to whoever wants to buy them.

"And once someone contacts a business on Messenger, they'll start receiving ads from the company."

All I have to say to that is, cool story bro, glad I avoid Facebook like the plague.
 
R

RustyTech

I never used the messenger app. And yes, at times they block access to PM people send you...and I don't give a flipping monkey's arss; for all I care, they can disable or otherwise delete my FB profile.
 

ikesmasher

TS Evangelist
They're making it easy for me to move away from Facebook if they add much more crap like this
Only now are you getting the picture? You should have left when it became a publicly traded company selling your like statistics to whoever wants to buy them.

"And once someone contacts a business on Messenger, they'll start receiving ads from the company."

All I have to say to that is, cool story bro, glad I avoid Facebook like the plague.
Please forgive me, your majesty. I will now bow to your superior intellect.
 

cliffordcooley

TS Redneck
Talk about disrespect, interrupting someone's private conversation with crap you know they don't want to see. I've never used FB messaging. But this is one sure fire way to get me to stop, if I was using it.
 

captaincranky

TechSpot Addict
Talk about disrespect, interrupting someone's private conversation with crap you know they don't want to see. I've never used FB messaging. But this is one sure fire way to get me to stop, if I was using it.
A former girlfriend of mine said of her sister, (who it seemed had gained a bit of weight), "where else is she going to put the fat, between her toes".

So, where else is Facebook going to put yet another round of unwanted ads but, "between your toes", so to speak.
 

captaincranky

TechSpot Addict
Mark probably has plenty of wall space at home without ads! Hell he even has more money to spend on the trash being sold.
What I'd like to know is how the 6th richest man in the world, can come out with a straight face, and poor mouth the necessity of putting ads in private messages in the first place. The guy must have to carry his whatchamacallits in a wheelbarrow , hence the reason he's always being photographed behind a podium. :eek:
 

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