Samsung preparing to charge for Milk Music after launching as a free service

Shawn Knight

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samsung milk music

Samsung launched a streaming music service called Milk last month. The service grabbed headlines as it was free to download, free to use without ads and didn’t even require users to log in. That’s certainly appealing on a number of fronts although a new infographic from Samsung suggests the company is preparing to reverse course on that promise.

The infographic in question was posted on Samsung Global’s website and highlights a basic service that’ll be free to use with ads. Those that don’t want to fool with ads can pay $3.99 per month to get rid of them and gain access to some exclusive features (no word on what those features are, exactly).

An asterisk under the basic service says the ad-free promotion was only a special introductory offer. As Gizmodo points out, that useful bit of information is never mentioned in the original press release or on the Milk Music website. The only mention of it (aside from the infographic) is in the fine print on the Google Play app description.

Sounds a lot like bait and switch, no?

Of course, there’s plenty about the change that we still don’t know yet. The service is only available in the US as of writing – perhaps the revision is designed to build funds so Samsung can bring the service to other parts of the world or to other devices?

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Why do they want to join the already polluted streaming music market? You cant compete against Spotify for example unless you have low rates.
 
"Samsung preparing to charge for Milk Music after launching as a free service".
Big typo here, I think it should read: Samsung preparing to Milk us for Music after launching as a free service.
:)
The seductive nature of freebies until users got sucked.
with billions of dollars of profit after tax, I think it's a corporate responsibility of Samsung to offer something that is really free and enjoyable to its customers.
 
:)
The seductive nature of freebies until users got sucked.
with billions of dollars of profit after tax, I think it's a corporate responsibility of Samsung to offer something that is really free and enjoyable to its customers.
It's the oldest trick in the book, they get you addicted then WHAM! they lower the boom.
 
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The bait and switch paradigm only works when the customer has a compelling need for what is being offered. Milk isn't anything special. I certainly wouldn't pay for it or tolerate their ads. Won't be missed.
 
"Samsung preparing to charge for Milk Music after launching as a free service".
Big typo here, I think it should read: Samsung preparing to Milk us for Music after launching as a free service.

How can they start charging for something that doesn't even work properly in the first place?
 
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