Starbucks delivery is going nationwide courtesy of Uber Eats

Shawn Knight

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In context: Starbucks' expanded partnership with Uber Eats will broaden the company's reach while simultaneously boosting the thriving on-demand food delivery industry. Think this will put a dent in Keurig's business?

Starbucks at its recent investor conference in New York City announced plans to expand its Starbucks Delivers program to nearly a quarter of its company-operated stores in the US in 2019.

The pilot, originally launched in September, was trialed at more than 100 Starbucks locations in and around Miami through Uber Eats, the on-demand food delivery service Uber has operated since 2014.

Uber in October said its delivery service covered more than 50 percent of the US population with a goal of reaching 70 percent of Americans by the end of the year.

Starbucks has been working with China’s leading on-demand food delivery provider, Ele.me, for the past three months. The partnership has brought Starbucks Delivers service to 2,000 stores across 30 cities in China, the company said.

Uber Eats actively competes with others including Postmates, DoorDash, GrubHub and Bite Squad in the burgeoning on-demand food delivery scene. Its expanded role with Starbucks come 2019 should help give it a leg-up on the competition.

Starbucks also announced plans to roll out Nitro, its nitrogen-infused cold brew coffee, to all company-operated stores in the US by the end of fiscal year 2019.

Lead image credit AngieYeoh via Shutterstock

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By the time it arrives, their fancy drinks will be cold. Each time I order a handcrafted drink, I must grab it within seconds because if I dont it starts losing flavor and temperature.
 
Uber already has a tough time with their drivers delivering for the Eats service because the rate of pay is so terrible. Why would a driver want to deliver drinks especially when the rate of pay will most likely be less than a traditional order from a restaurant?
 
Uber already has a tough time with their drivers delivering for the Eats service because the rate of pay is so terrible. Why would a driver want to deliver drinks especially when the rate of pay will most likely be less than a traditional order from a restaurant?

Most likely because pay is so poor for every job in their area that at least with Uber, they get to choose when they do their crappy paying job.
 
Most likely because pay is so poor for every job in their area that at least with Uber, they get to choose when they do their crappy paying job.

highly doubtful. many UE drivers have migrated over the DD because the rate of pay, even though not great, is 33-60% higher per delivery than UE

oh yeah, I am a Uber/Lyft/DoorDash driver so I know a little bit about it ;-)
 
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