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Swedish bank fires its underperforming AI assistant

By midian182 · 6 replies
Jul 11, 2018
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  1. Nordnet signed a deal with US tech firm IPsoft last year that would see Amelia help speed up customer onboarding and later work in the customer service department. But it appears that the artificial intelligence, which has a distinct 'Detroit: Become Human' vibe, didn’t excel at either task.

    Nordnet CEO Peter Dahlgren told Swedish publication Dagens Industri that the company will now be moving its AI focus to other areas.

    "We have tried it [Amelia] towards customers, and the response is ok but not overwhelming, so we are choosing to prioritize other things within our AI focus in the short run," he said.

    IPsoft describes Amelia as a “digital colleague” on its website. The AI is currently being used by 50 companies from the worlds of finance, healthcare, education, and tech.

    “She observes, learns, and remembers anything you ask. She can read emotions and context during conversations with colleagues and customers, on any communications channel. She can do the repetitive work of thousands while helping to improve the creativity and productivity of her human colleagues,” explains the company.

    As noted by Business Insider, Amelia might not have been the right fit for Nordnet, but another Swedish bank, SEB, has been putting her to good use. The firm won an AI industry award for the improvements to its operations that were made possible by Amelia.

    Following news last week that Google could be getting ready to incorporate its Duplex voice technology into call centers, it appears that IPsoft also envisions a future where this will happen. “With platforms like Amelia, large-scale contact centers will one day be a thing of the past,” it writes, which sounds like bad news for both workers and customers.

    Permalink to story.

  2. VitalyT

    VitalyT Russ-Puss Posts: 4,246   +2,719

    Let's hope she did pick up her P30
    H3llion and Footlong like this.
  3. EClyde

    EClyde TS Evangelist Posts: 1,655   +593

    Lawsuit to follow
    Reehahs and Footlong like this.
  4. tipstir

    tipstir TS Ambassador Posts: 2,842   +193

    I don't know why you didn't post a youtube video showing her in action... LOL
    I like these AI but I am not spending so much to have them interact with me. Cortana
    Last edited: Jul 11, 2018
  5. Uncle Al

    Uncle Al TS Evangelist Posts: 4,866   +3,311

    Sooooooooo ...... just how much does an AI assistant rate in unemployment?
  6. Jackwoz

    Jackwoz TS Member Posts: 24   +13

    The SJW's will not like this. Not only did she get fired but she was probably on half the salary as her male AI counterpart
    Capaill, Reehahs and H3llion like this.
  7. ShagnWagn

    ShagnWagn TS Guru Posts: 537   +369

    Why is anything we create called "AI". The "I" is supposed to stand for intelligence, but they are anything but.

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