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Thanksgiving Day online spending up nearly 30 percent

By Shawn Knight · 5 replies
Nov 23, 2018
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  1. According to the latest data from Adobe, consumers in the US spent a record $3.7 billion online on Thanksgiving Day – an increase of 27.9 percent year-over-year. As of 7 a.m. PST on Black Friday (the latest data available as of writing), online spending was at $643 million, a 27.8 percent increase compared to the same period in 2017.

    Through the first 22 days in November, smartphones have driven 49 percent of retail traffic and been responsible for 29 percent of purchases. Desktops still hold a commanding lead, however, with 62 percent of purchases made via traditional computing devices. Nine percent of online spending was conducted on tablets.

    Adobe’s statistics, which measure transactions at 80 of the top 100 retailers on the web in the US, analyze more than a trillion visits to over 4,500 retail websites and 55 million SKUs. According to its data, the top-selling product on Thanksgiving was the Nintendo Switch followed by Beats headphones, Hot Wheels toys, Red Dead Redemption 2 and HatchiBabies, in that order.

    Image courtesy Akira Kaelyn, Shutterstock

    Permalink to story.

     
  2. EClyde

    EClyde TS Evangelist Posts: 1,866   +695

    My sales were up 42%
     
  3. EClyde

    EClyde TS Evangelist Posts: 1,866   +695

    Well good luck with that hunee babee
     
  4. toooooot

    toooooot TS Evangelist Posts: 886   +427

    One n two
     
    Last edited: Nov 23, 2018
  5. tipstir

    tipstir TS Ambassador Posts: 2,842   +193

    2% sales increased by me.. The rest 28% from everyone else! ;)
     
  6. JamesSWD

    JamesSWD TS Maniac Posts: 331   +182

    Trump-conomy steaming along strong.
     

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