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Xbox is getting its own line of personal hygiene products

By Cal Jeffrey · 14 replies
Jun 4, 2019
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  1. Over the years, we have seen many product crossovers. There was the KFC / Huawei smartphone, Pizza Hut sneakers, KFC’s wing box drone, Sony / Nike PlayStation sneakers, a KFC VR game — you get the picture. Crossovers are not that uncommon.

    The latest springs from a partnership between Microsoft and Unilever, the maker of the Axe line of personal care products. Together they will be producing Xbox-branded body wash, shower gel, and deodorant.

    According to Gamespot, the products will be released under the Lynx line, which is what Axe products are called outside of the US. This is because the products will only be available in Australia and New Zealand.

    Boo Microsoft!

    "Powering up can be as simple as a quick spray before you head out the door."

    Kidding aside, like most other crossover products, I fail to see the point. Even Microsoft’s explanation was unable to clarify the reasoning.

    “We see Xbox fans achieve incredible things every day, and we wanted to celebrate that elevated skill, passion, and determination by creating something truly special,” said business group lead for Xbox Australia / New Zealand Tania Chee. “Now, powering up can be as simple as a quick spray before you head out the door.”

    Gaming clichés for marketing purposes, I know, but if it smells good, I suppose it will sell. As to that, according to the product description, it smells like fruit, herbs, and various woody fragrances.

    “Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and cedarwood. Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant, and shower gel.”

    Mmmmm. I smell… Gamer.

    Lynx Xbox goes on sale in grocery store and pharmacies in July. For now, at least, it will only be available in Australia and New Zealand, but I suppose if it does well, they may open it up for worldwide distribution.

    If it comes to the States, you think they will change the name to AXbox?

    Permalink to story.

     
  2. Ravalo

    Ravalo TS Member Posts: 47   +12

    I dont want to smell like a console peasant lol
     
    MaitieS, Bubbajim, Misagt and 2 others like this.
  3. TomSEA

    TomSEA TechSpot Chancellor Posts: 3,108   +1,583

    I actually wasted 5 minutes of my life reading through that twice just to make sure it was real.

    Anyone who buys one of these items should be forced to have "XBox Tool" tattooed on their forehead.

    But I guess someone had to give Axe a run for their money. ;)
     
    Last edited: Jun 4, 2019
    Hexic and Cal Jeffrey like this.
  4. psycros

    psycros TS Evangelist Posts: 2,661   +2,414

    Finally, a tie-in product that most Xbox owners actually need!
     
    kombu and Knot Schure like this.
  5. Evernessince

    Evernessince TS Evangelist Posts: 3,900   +3,344

    Great now let's see those lord gaben underpants and Tim Sweeney rage proof keyboards.
     
  6. Dimitrios

    Dimitrios TS Guru Posts: 430   +310

    Hmmmmm not sure if this is a good thing or what................ I guess stock holders will be happy.
     
  7. Bullwinkle M

    Bullwinkle M TS Booster Posts: 124   +63

    Yeah, we need more products and competition in this space

    Like.....

    Steamer Stank
    Git yer Stank on & git Gamin!

    or.....

    Gamey Gamer
    Did something die in here?
     
    Last edited: Jun 5, 2019
    Evernessince and Cal Jeffrey like this.
  8. drjekelmrhyde

    drjekelmrhyde TS Evangelist Posts: 321   +112

    I don't mind, but I'll wait till they hit the Dollar General for $2
     
    gamoniac and Godel like this.
  9. yRaz

    yRaz Nigerian Prince Posts: 2,858   +2,164

    Effing Kyle.....SMH....
     
  10. amghwk

    amghwk TS Guru Posts: 503   +307

    Not interested.

    But may try if it hits the 75% off sale.
     
  11. Hexic

    Hexic TS Evangelist Posts: 490   +315

    Only in AUS and NZ. So why make an announcement that touches 1/10th of a percent of users that actually matter?

    /derp
     
  12. ET3D

    ET3D TechSpot Paladin Posts: 1,646   +304

    Someone at Microsoft took that April fools day memo too seriously.
     
  13. Uncle Al

    Uncle Al TS Evangelist Posts: 5,246   +3,661

    "console peasant"

    Oh that's rich! Hope it's not copywrited because I've got a few dozen people I want to hit with that one!
     
  14. kira setsu

    kira setsu TS Addict Posts: 120   +102

    Oh boy, I cant wait to smell like the burning vent heat of a dying 360.

    what a time to be alive
     
    wiyosaya likes this.
  15. Ravalo

    Ravalo TS Member Posts: 47   +12

    Nice
     

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