Advertising (when it works) is a catalyst for sales. For every product that meets people's needs, someone has taken out a loan to produce it, he paid interests, paid fixed costs (rent, electricity, utility bills, etc.), hired employees and paid salaries and insurance, TAXES, etc.
This person or people who have gone through this difficult and dangerous process to produce something that will meet our needs deserve some help. They are not asking for much, they just want to inform other people that there is a product available and if they want it and it meets a need they can buy it.
Can you tell this person who has all these expenses and took all these risks that I am not advertising your product because people don’t want to hear about it?
IMO, the key phrase in your reply is "when it works". There have been studies over the years that conclude that TV advertising does not work. For instance -
https://insight.kellogg.northwestern.edu/article/tv-advertising-is-usually-not-worth-it as an example of a recent study that comes to the same conclusion. Since some people use You Tube as a TV source, I think its easy to argue that advertising on You Tube is no more effective than advertising on any TV source. There are other forums available for developers of products that are likely more effective - for instance, trade shows and other similar venues.
Personally, I use ublock origin and it does a very effective job of blocking You Tube ads. Interestingly enough, its also works with Firefox on my Smartphone. However, I rarely watch You Tube, and if Google thinks I'm going to pay them $120/yr or even $11.99/month to watch as little You Tube content as I do, then they are sorely mistaken.
IMO, if they enforce this, they will lose the revenue anyway. I see this as Google exercising their greed muscle which is already oversized and over flexed, IMO.
So, Google, go ahead, play your game. You're the only one that is going to lose.
EDIT - Here's another source saying, essentially, the same thing as the link above.
https://hbr.org/2021/02/what-digital-advertising-gets-wrong
PS - Links like those are easy to find.