The media giant recently announced they will be opening a new movie download service that will allow users to burn the downloaded content to DVDs. According to Reuters the announcement was confirmed by Time Warner's CEO, Richard Parson. This could become an improved new way to buy movies as some people find it more reassuring to buy a physical product than an intangible one.
Time Warner hopes this will attract a new crowd of buyers who were relentless to buy from other downloadable movie services.
"I expect we will be in a download-to-burn mode in 2007 – It will be a part of next year's offerings," Richard Parsons, chief executive and chairman of Time Warner, said at the third annual Reuters Media Summit in New York.