Earlier this year LG teased people with an announcement of some sort of set-top box that would stream Netflix videos at standard definition straight to a user's television. Few details were available at the moment, but the company made good on its promise today by unveiling the Netflix-enabled LG BD300 Blu-ray Disc Player.

With the LG box, due to come out in September, Netflix subscribers will be able to play both Blu-ray discs and standard DVDs all while having access to an online repository of about 12,000 movies and TV episodes - out of its library of more than 100,000 titles. There is no word on price yet, but according to reports, the device is expected to be priced "well under $500" and there will be no extra cost to Netflix subscribers.

The LG BD300 is Netflix's second major announcement this month, following news that the service will be available to Xbox 360 Live Gold members. It also partnered with Roku in May to develop a Netflix-branded box.