Apple wants to sell 10 million iPhones this year. That is quite an ambitious goal, but well in the company's reach thanks to its enormous success. It was this same success that ignited an industry frenzy and now we have a load of handset manufacturer after a piece of the action. Nokia is not the exception. Their new Nokia 5800 XpressMusic, as it name suggest has been designed to also work as multimedia player.

But is capabilities are not limited to playing music, as any iPhone rival, this phone has a GPS system, Wi-Fi connection, 8GB of internal memory, web browser, and of course a 3.2" touchscreen. Although there are many similarities, Nokia has tried to take a couple of things a step further. For example, the Nokia 5800 will be sold unlocked and not tied to a contract for 279 EUR, it 'Comes with Music' which means you can download content from the Nokia Music Store for free, its web browser has support for Flash, you can expand its storage through 16GB SD memory cards, and it has a 3.2-megapixel camera with LED flash and Carl Zeiss lens.

Apple might have its hands full with this one, but let's not forget the iPhone has a clear head start, developers are already very interested in their platform, and the marketing machine led by Steve Jobs is probably working on a counterattack already. By that same token, Nokia has a well establish brand in the mobile market and sells over 500 million phones a year, 100 million of which are smartphones.