The massive amount of Eee PC sales we heard about earlier this week has helped Asustek rake in a lot of cash. Contrary to an overall global trend of hardware companies struggling, or at least seeing losses, Asustek is expected to grow significantly in the near future, as they are already doing now. The reasoning, cited by an Asustek CEO, is the Eee PC.
They claim the low cost of the hardware is what is making them so attractive, and able to sell so well – an easy correlation to make, as everybody loves to get good hardware on the cheap. That probably won't last, though, with their latest Eee hardware models consistently stepping outside the realm of “cheap.” If they want to keep up their current growth, they will have to keep a profile of cheap hardware available.